Is Pocket Knife profitable to sell on Amazon United States?

Flapen scores Pocket Knife 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $14.8M a year across 52 tracked products. Amazon counts 5 of the 6 products launched in the last year as successful launches. Search demand grew +1.8% in the last 90 days.

How competitive is the Pocket Knife niche on Amazon United States?

30 brands and 132 sellers compete in Pocket Knife on Amazon United States. The top 5 Pocket Knife products take 37% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Pocket Knife?

Pocket Knife buyers on Amazon United States complain most about Sharpness, Size-Overall, and Quality-Overall. Returns run at 1.2% of orders.

When does demand for Pocket Knife peak?

Search demand for Pocket Knife on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Pocket Knife niche?

Pocket Knife sells for $27.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.70 to $71.79. The average product has 4,566 reviews, the count a new listing must catch up to.

Pocket Knife

Maybe

Shoppers spend $14.8M a year here. But buyers convert on only 1.8% of searches, so Pocket Knife is a Maybe.

Filters No Dominant Brand

Flapen Score: 62
62 / 100Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size: $14.8M/yr30.0M searches / yr
90-day growth: +1.8%search demand this quarter
Competition: 37%top-5 click share · 30 brands · 132 sellers

Flapen Score

Pocket Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Pocket Knife is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Pocket Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Knife 30.0M times last year and spent an estimated $14.8M. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 30.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.8M a year.

Searches, last 12 months: 30.0M
Growth, 90 days vs prior 90: +1.8%
Conversion, latest week: 1.8%
Market size, estimated: $14.8Ma year
Peak month: December2.4× the quietest month
Top search term: pocket knife8.2M searches a year

02 · Price

A sale here is worth $27.48.

Listings sell for $27.48 on average, from $5.70 to $71.79. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $27.48 that is $220K to $275K a year per listing.

Average price: $27.48inside the $15 to $100 sweet spot
Price range: $5.70–$71.79
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500K–600K
Units per listing a year: 8,000–10,000
Revenue per listing a year: $220K–$275K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Knives, Parts & Accessories. It carries 4,566 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #15in Knives, Parts & Accessories
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 4,566per listing
Listings tracked: 52

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 5Amazon's first-year sales bar
Average brand age: 55 months

Products