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Pocket Hole Plugs

Fail

Shoppers spend only $74K a year here, so Pocket Hole Plugs is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$74K/yr44K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
76%top-5 click share · 9 brands · 15 sellers

Flapen Score

Pocket Hole Plugs against its category

The dotted line is the Tools & Home Improvement average. Past it, Pocket Hole Plugs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Hole Plugs market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Hole Plugs 44K times last year and spent an estimated $74K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
15.5%
Market size, estimated
$74Ka year
Peak month
January1.6× the quietest month
Top search term
pocket hole plugs19K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $5.48 to $19.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.92 that is $3K to $5K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$5.48–$19.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Plugs. It carries 1,302 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Plugs
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,302per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pocket Hole Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Kreg42%
  • AUTOTOOLHOME26%
  • HARSKIYER8%
  • VELNUT8%
  • Thinp5%
  • SHENLIU4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Pocket Hole Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Pocket Hole Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket hole plugs19K/yr
  • kreg pocket hole plugs11K/yr
  • kreg plugs4K/yr
  • pocket hole plugs wood9K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Hole Plugs

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
58%of negative reviews mention “Size-Overall”
1.8%of orders come back
“doesn't fit”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pocket Hole Plugs questions

Answered from the same tracked data.