plumbing level
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$57.99avg listing price — sweet spot $15–$100
Review moat
Great465.54avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$161K$161K/yr · 91K searches
Price range
Bad$9.91–$375.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plumbing level is a $161K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
plumbing level market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $174K–$232K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 64%
- Out of stock
- 3.9%
- Avg brand age
- 76 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
99
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
1%
- Johnson55%
- WORKPRO22%
- LevTech8%
- KLEIN TOOLS7%
- DURATECH5%
- Empire3%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 8 weeks — -20.7% search growth over the last 90 days.Top plumbing level search terms
- johnson level21K/yr
- plumbing level17K/yr
- plumbers level13K/yr
- johnson level set7K/yr
- grade level10K/yr
- plumber level5K/yr
- johnson torpedo level4K/yr
- plumbers level with slope5K/yr
- pitch level4K/yr
- johnson levels4K/yr
Top plumbing level products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WORKPRO 12 Inch Magnetic Torpedo Level
WORKPRO$9.914.7★1,944 rev
Johnson Level & Tool 1435-1200 Magnetic Torpedo Level 12 Orange 1 Level
Johnson$23.534.6★428 rev
Johnson Level & Tool 5700-0800 8 Magnetic Billet Torpedo Level*
Johnson$36.904.5★91 rev
Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections
KLEIN TOOLS$24.704.5★22 rev
Johnson Level & Tool 1411-0900LED 9 Magnetic LED Billet Torpedo Level
Johnson$43.893.8★27 rev
Newest
by launch dateKlein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections
KLEIN TOOLS$24.7022 rev
DURATECH 12-Inch Magnetic Torpedo Level with 0/45/90 Bubbles & V-Groove
DURATECH$10.8956 rev
DURATECH 8-Inch Level Magnetic Torpedo Level for DIY and Household Use
DURATECH$16.23771 rev
LEVTECH Plumbers Gradient 1-Vial Compact Level with Elastic Pipe Strap and Thumbwheel PL1 Replaceable Vial Compatible Slotted Screwdriver
LevTech$29.327 rev
LEVTECH The PROs CHOICE PLUMBERs XTREME Torpedo Level with Removable AD-1 Pipe Adapter. 4 Rare Earth V-Groove Rare Earth Magnets Level +Bolt-On Adapter aligns Pipe/Sprinkler installation
LevTech$72.323 rev
Trending
90-day click momentumKlein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections
KLEIN TOOLS$24.704.5★
DURATECH 12-Inch Magnetic Torpedo Level with 0/45/90 Bubbles & V-Groove
DURATECH$10.894.7★
DURATECH 8-Inch Level Magnetic Torpedo Level for DIY and Household Use
DURATECH$16.234.7★
Johnson Level & Tool 40-6184 Magnetic Torpedo Laser Level Silver & Black 1 Laser Level
Johnson$122.654.4★
Johnson Level & Tool 750 Pitch & Slope Locator Orange 1 Locator
Johnson$12.104.7★
What buyers say about plumbing level
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised”
“The length is perfect for my use”
“Great deal”
“Very handy”
“the magnets are quite strong”
“Very durable and accurate”
“Its very accurate”
“Nice, well built”
“Its not very heavy or hard to use”
What buyers complain about
“Junk”
“Most of them go out of calibration quickly”
“fell short”
“A little large”
“Magnet are weak”
“a little cheap made for price”
“Received hasnt been able to use changed out batteries still doesnt work”
“Product does not come with the charger required to power on the unit”
“deceptive business practices to try to scam me out of my $$”
“The body is plastic”
Top return reasons
Common questions
- Is plumbing level profitable to sell on Amazon United States?
- The niche generates $161K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the plumbing level niche?
- 7 brands and 99 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in plumbing level?
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Durability. The return rate is 1.1%.
- What does it cost to enter the plumbing level niche?
- Listings span $9.91–$375.69; the average listing price is $57.99 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.