plumbers putty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good$722K$722K/yr · 461K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,641.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.50avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.75–$12.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, plumbers putty is a $722K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
plumbers putty market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $450K–$600K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 11.3%
- Avg brand age
- 57 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
136
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Oatey44%
- Harvey's33%
- Black Swan13%
- J-B Weld6%
- Rectorseal4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top plumbers putty search terms
- plumbers putty336K/yr
- plumber putty48K/yr
- plumbers putty for sink drain35K/yr
- plumbing putty10K/yr
- plumbers putty sealant5K/yr
- plumbers putty for tub drain5K/yr
- sink putty4K/yr
- plumbers putty for sink6K/yr
- pipe putty3K/yr
- plumbers putty for sink drains5K/yr
Top plumbers putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harveys WM Harvey 043010 Stainless Plumbers Putty 14 oz
Harvey's$7.224.6★8,060 rev
Oatey Plumbers Putty White Plumbers Putty 14 oz.
Oatey$7.714.5★130 rev
Oatey 31177 Plumbers Putty 9 oz White
Oatey$4.754.6★410 rev
Black Swan Stay Soft Plumbers Putty 7oz - Crack-Resistant Ideal for Sink Drain Faucets & Fixtures Stretchable Plumber Putty - White
Black Swan$5.584.5★5,643 rev
Oatey 25171 Sta Put Ultra Plumbers Putty 14 oz Size
Oatey$12.664.6★305 rev
Newest
by launch dateOatey Plumbers Putty White Plumbers Putty 14 oz.
Oatey$7.71130 rev
Oatey Plumbers Putty 14 oz Container Size Tub Sta Put Ultra Beige 25101-1 Each
Oatey$8.69527 rev
Black Swan Stay Soft Plumbers Putty 7oz - Crack-Resistant Ideal for Sink Drain Faucets & Fixtures Stretchable Plumber Putty - White
Black Swan$5.585,643 rev
RectorSeal Duct Seal 81880 Compound Easily Applied to Plumbing & Metal Fabrication Paintable General Purpose Sealant 1 lb
Rectorseal$5.011,850 rev
Oatey 31177 Plumbers Putty 9 oz White
Oatey$4.75410 rev
Trending
90-day click momentumOatey 31177 Plumbers Putty 9 oz White
Oatey$4.754.6★
Black Swan Stay Soft Plumbers Putty 7oz - Crack-Resistant Ideal for Sink Drain Faucets & Fixtures Stretchable Plumber Putty - White
Black Swan$5.584.5★
Oatey Plumbers Putty White Plumbers Putty 14 oz.
Oatey$7.714.5★
RectorSeal Tru-Blu 31631 Pipe Thread Sealant Fast-Dry PTFE Enriched Plumbing Designed for high Vibration environments and Thermal Expansion/Contraction 1/4 Pint
Rectorseal$9.554.7★
Harveys WM Harvey 043010 Stainless Plumbers Putty 14 oz
Harvey's$7.224.6★
What buyers say about plumbers putty
What buyers praise and complain about, mined from review topics.What buyers love
“Good ole standby product”
“Worked as advertised”
“EASY TO USE”
“no water leaking”
“Works great for me”
“Excellent Product-Affordable”
“Sticks”
“Durable and flexible”
“Good for air and water sealing”
“Works great and is very versatile”
What buyers complain about
“water drip”
“Did not work”
“Didnt stick well”
“Impossible to use”
“Total trash”
“Cannot work in water”
“Expensive”
“Lacks safety product data information”
“Didn't hold well”
“it was hard”
Top return reasons
Common questions
- Is plumbers putty profitable to sell on Amazon United States?
- The niche generates $722K/yr across 9 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the plumbers putty niche?
- 5 brands and 136 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plumbers putty?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Adhesion/Stickiness. The return rate is 1.2%.
- When does demand for plumbers putty peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the plumbers putty niche?
- Listings span $4.75–$12.66; the average listing price is $7.50 (sweet spot $15–$100). The average incumbent carries 3,641 reviews — the moat a new listing must climb.