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56

plug in wall light

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 19Conversion 19Competition 96Returns 52Price range 53Avg price 95Brand share 96Review moat 63Quality gap 43

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Avg price

Incredible$37.45

avg listing price — sweet spot $15–$100

Review moat

Good976.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.16–$168.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Good$305K

$305K/yr · 532K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, plug in wall light is a $305K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

plug in wall light market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$225K–$300K
units × avg price
Conversion rate
1.5%
Avg BSR
#337
Page quality
0%
Prime
98%
Sponsored
96%
Out of stock
2.6%
Avg brand age
37 months
Avg seller age
162 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

90 falling

Sellers

131

Top-5 brand share

30%

Top 20: 66%

Top-5 click share

18%

Top 20: 46%

Open market

66%

  • TRLIFE9%
  • L LOHAS LED8%
  • Yunaking5%
  • LiFMIRA5%
  • FRIDEKO HOME4%
  • GOODATE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
25K15KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Top plug in wall light search terms

  • plug in wall light157K/yr
  • swing arm wall lamp52K/yr
  • wall light plug in44K/yr
  • wall mounted reading light40K/yr
  • wall lights plug in30K/yr
  • plug in wall lights26K/yr
  • wall reading light23K/yr
  • plug in wall mounted light19K/yr
  • wall lamps for bedroom plug in14K/yr
  • wall lights for bedroom plug in14K/yr
All search terms

Top plug in wall light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$6K3%$9K4%$12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plug in wall light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“Brightness is adjustable”

Quality-Overall8%

“Quality Lighting”

Value For Money7%

“Amazing value”

Assembly/Installation6%

“Ease to install”

Night Vision5%

“Quality night light”

Advertised Vs Actual Product5%

“As described”

Design-Overall4%

“Cute design”

Ease Of Use3%

“Easy to use”

Color2%

“color is stunning”

Efficiency2%

“Does the job very well”

What buyers complain about

Brightness/Shine/Glow14%

“Very dim”

Functionality-Overall9%

“Not functional”

Durability8%

“Doesnt last”

Size-Overall7%

“SUPER small”

Quality-Overall7%

“The build is low quality”

Charging4%

“it is not charging”

Advertised Vs Actual Product4%

“Not as advertised”

Bulb Flicker/Dimming/Color4%

“Too dim”

Value For Money3%

“A bit pricey”

Battery Life2%

“Battery life poor”

Top return reasons

Brightness/Shine/Glow27%
Size-Overall19%
Functionality-Overall9%
Advertised Vs Actual Product8%
Color7%
Bulb Flicker/Dimming/Color7%
Defective Material/Parts3%
Value For Money3%
Quality-Overall3%
Compatibility-Overall1%

Common questions

Is plug in wall light profitable to sell on Amazon United States?
The niche generates $305K/yr across 137 tracked products. 5 of 18 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the plug in wall light niche?
90 brands and 131 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in plug in wall light?
Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 2.9%.
When does demand for plug in wall light peak?
Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the plug in wall light niche?
Listings span $7.16–$168.13; the average listing price is $37.45 (sweet spot $15–$100). The average incumbent carries 977 reviews — the moat a new listing must climb.