Plug in Smoke Detector

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

9.0%

Market size, estimated

$6.2Ma year

Peak month

July6.4× the quietest month

Top search term

kidde smoke detector321K searches a year

Listings sell for $53.65 on average, from $16.54 to $205.40. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $53.65 that is $161K to $215K a year per listing.

Average price

$53.65inside the $15 to $100 sweet spot

Price range

$16.54–$205.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$161K–$215K

Returns

2.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #67 within Fire Safety. It carries 4,564 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

3.5%

Average rank

#67in Fire Safety

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,564per listing

Listings tracked

47

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months