Skip to content

Plug in Smoke and Carbon Monoxide Detector

Fail

The top 5 brands take 100% of clicks, so Plug in Smoke and Carbon Monoxide Detector is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$192K/yr67K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
68%top-5 click share · 4 brands · 65 sellers

Flapen Score

Plug in Smoke and Carbon Monoxide Detector against its category

The dotted line is the Tools & Home Improvement average. Past it, Plug in Smoke and Carbon Monoxide Detector is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Smoke and Carbon Monoxide Detector market on Amazon at a glance

Shoppers on Amazon United States searched for Plug in Smoke and Carbon Monoxide Detector 67K times last year and spent an estimated $192K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
7.0%
Market size, estimated
$192Ka year
Peak month
January2.0× the quietest month
Top search term
plug in smoke and carbon monoxide detector41K searches a year

02 · Price

A sale here is worth $40.87.

Listings sell for $40.87 on average, from $20.99 to $67.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $40.87 that is $10K to $20K a year per listing.

Average price
$40.87inside the $15 to $100 sweet spot
Price range
$20.99–$67.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7 within Fire Safety. It carries 7,160 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#7in Fire Safety
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,160per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 1 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
1 months

Products

Top Plug in Smoke and Carbon Monoxide Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$38K$58K$77K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Kidde72%
  • First Alert25%
  • X-Sense2%
  • SITERWELL1%

Demand

Plug in Smoke and Carbon Monoxide Detector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Plug in Smoke and Carbon Monoxide Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug in smoke and carbon monoxide detector41K/yr
  • kidde plug in carbon monoxide detector9K/yr
  • kidde carbon monoxide alarm plug in5K/yr
  • kidde carbon monoxide detectors plug in9K/yr
  • plug in co2 and smoke detector3K/yr
  • kidde carbon monoxide detector plug in wall1K/yr
  • carbon monoxide detectors/smoke alarm plug in251/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Smoke and Carbon Monoxide Detector

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Durability”
2.5%of orders come back
“Failed in less than 3 months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Plug in Smoke and Carbon Monoxide Detector questions

Answered from the same tracked data.