Is plug in outdoor light profitable to sell on Amazon United States?

The niche generates $71K/yr across 30 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (42/100).

How competitive is the plug in outdoor light niche?

18 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in plug in outdoor light?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 5.3% — above our launch gate.

When does demand for plug in outdoor light peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the plug in outdoor light niche?

Listings span $12.12–$61.49; the average listing price is $31.20 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.

plug in outdoor light

Skip it

A small market ($71K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$31.20

avg listing price — sweet spot $15–$100

Price range

Great$12.12–$61.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good925.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$71K

$71K/yr · 109K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, plug in outdoor light is a $71K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

plug in outdoor light market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $78K–$94K; units × avg price
Conversion rate: 2.1%
Avg BSR: #237
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.1%
Avg brand age: 40 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

20%

Olafus25%
Onforu20%
FAGUANGAO16%
LUTEC8%
iMaihom7%
GAXTW3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top plug in outdoor light search terms

plug in flood light21K/yr +17.0%1.6% conv.
plug in flood light outdoor25K/yr -18.7%1.4% conv.
outdoor light plug in13K/yr +7.7%0.7% conv.
plug in porch light8K/yr +7.2%0.5% conv.
plug in outdoor flood light11K/yr -20.0%2.0% conv.
outdoor plug in lamp6K/yr +11.5%0.2% conv.
plug in security light7K/yr -18.2%2.0% conv.
flood lights outdoor plug in6K/yr -0.8%2.9% conv.
flood light plug in4K/yr +18.8%1.5% conv.
flood light with plug5K/yr +0.1%1.3% conv.

All search terms

Top plug in outdoor light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FAGUANGAO Dusk to Dawn LED Security Light 18W Plug in Flood Light Outdoor 5000k Daylight 1600lm IP55 Waterproof Adjustable 2 Heads Wall Light for Garage Porch Yard Black Street

FAGUANGAO$25.184.5★1,653 rev

Olafus 80W Plug in Flood Lights Dusk to Dawn Outdoor Lighting 8000LM Exterior LED Security Light with Remote IP65 Waterproof 6500K 3 Adjustable Heads Photocell Light for Yard Garage Black

Olafus$28.524.7★147 rev

Onforu 80W Flood Lights Outdoor 8000lm Bright LED Work Light with Plug Daylight White LED Flood Lighting IP66 Waterproof Security Yard Lights for Garage Stadium 2 Pack

Onforu$29.624.6★2,327 rev

iMaihom Dusk to Dawn Outdoor Lighting Plug in Flood Light Remote Black

iMaihom$36.864.7★69 rev

LUTEC 21W Plug in Motion Sensor Light Outdoor Flood Lights Outdoor Motion Sensor 2500LM 5000K Daylight IP65 Waterproof Adjustable 2 Heads Wall Light for Garage Porch Yard - Black

LUTEC$29.254.6★444 rev

Newest

by launch date

Onforu 32W 3200LM Dusk to Dawn Outdoor Lighting 6500K Dual Heads Plug in Flood Light Black Outdoor Lighting IP66 Waterproof LED Security Lights for Garage Yard Outside

Onforu$23.9238 rev

3mo ago

Onforu 150W 15000LM Dusk to Dawn Outdoor Lighting 5 Heads Plug in Flood Lights 6500K Super Bright Automatic Black Outdoor Lighting IP66 Waterproof Hardwired LED Security Lights for Garage Yard Outside

Onforu$50.4645 rev

4mo ago

Onforu 32W Plug in Motion Sensor Lights Outdoor 3200LM Motion Flood Light Dusk to Dawn IP65 Waterproof Led Security Light Outside 2 Heads Motion Activated Wall Light for Garage Porch Yard - Black

Onforu$25.0586 rev

6mo ago

GAXTW 50W Flood Lights Outdoor 8000LM Bright LED Work Light IP66 Waterproof Security Outside Lights for Yard with Switch and 6.5FT Cord 6500K Daylight White Plug in Outdoor Light for Garage Garden

GAXTW$15.7062 rev

6mo ago

iMaihom Dusk to Dawn Outdoor Lighting Plug in Flood Light Remote Black

iMaihom$36.8669 rev

7mo ago

What buyers say about plug in outdoor light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow42%

“Bright Light”

Assembly/Installation8%

“Easy to install”

Quality-Overall8%

“Build quality is solid”

Motion Detection4%

“Motion detection works”

Value For Money4%

“Great value for money”

Advertised Vs Actual Product4%

“Works as advertised”

Ease Of Use3%

“Easy peasy”

Night Vision2%

“visibility around my home at night”

Efficiency2%

“still working”

Durability2%

“Durable and sturdy”

What buyers complain about

Durability14%

“broke in about two weeks”

Brightness/Shine/Glow10%

“Not as bright as advertised”

Functionality-Overall9%

“DID NOT WORK”

Quality-Overall8%

“Clearly Quality Control Issues”

Size-Overall4%

“short cord”

Instructions/User Manual/Troubleshooting4%

“No manual”

Assembly/Installation3%

“not the easiest install”

Value For Money2%

“these are kind of expensive BUT well WORTH IT”

Socket/Port/Plug2%

“Item obviously isnt new - plug missing”

Ease Of Use2%

“Difficult to operate”

Top return reasons

Brightness/Shine/Glow25%

Size-Overall17%

Functionality-Overall11%

Advertised Vs Actual Product10%

Bulb Flicker/Dimming/Color6%

Value For Money4%

Defective Material/Parts4%

Color4%

Connectivity-Overall3%

Product Condition1%

Common questions

Is plug in outdoor light profitable to sell on Amazon United States?: The niche generates $71K/yr across 30 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (42/100).
How competitive is the plug in outdoor light niche?: 18 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in plug in outdoor light?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 5.3% — above our launch gate.
When does demand for plug in outdoor light peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the plug in outdoor light niche?: Listings span $12.12–$61.49; the average listing price is $31.20 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.