Plug in Outdoor Light

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

2.1%

Market size, estimated

$71Ka year

Peak month

November2.5× the quietest month

Top search term

plug in flood light21K searches a year

Listings sell for $31.20 on average, from $12.12 to $61.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.20 that is $0 to $3K a year per listing.

Average price

$31.20inside the $15 to $100 sweet spot

Price range

$12.12–$61.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #237 within Flood & Security Lights. It carries 925 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#237in Flood & Security Lights

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

925per listing

Listings tracked

30

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months