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Plug in Motion Sensor Light

Fail

Shoppers spend only $54K a year here, so Plug in Motion Sensor Light is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$54K/yr60K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
56%top-5 click share · 17 brands · 21 sellers

Flapen Score

Plug in Motion Sensor Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Plug in Motion Sensor Light is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Motion Sensor Light market on Amazon at a glance

Shoppers on Amazon United States searched for Plug in Motion Sensor Light 60K times last year and spent an estimated $54K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
3.4%
Market size, estimated
$54Ka year
Peak month
September11.7× the quietest month
Top search term
plug in motion sensor light outdoor21K searches a year

02 · Price

A sale here is worth $27.01.

Listings sell for $27.01 on average, from $13.43 to $70.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.01 that is $0 to $3K a year per listing.

Average price
$27.01inside the $15 to $100 sweet spot
Price range
$13.43–$70.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #443 within Flood & Security Lights. It carries 467 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#443in Flood & Security Lights
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
467per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Plug in Motion Sensor Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

25%

  • LUTEC28%
  • RERBIO14%
  • Olafus13%
  • ShopN57%
  • eyesfon7%
  • Onforu6%

Demand

Plug in Motion Sensor Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Plug in Motion Sensor Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug in motion sensor light outdoor21K/yr
  • motion sensor garage light plug in8K/yr
  • motion sensor outdoor lights plug in7K/yr
  • plug in outdoor motion sensor light7K/yr
  • outdoor plug in motion sensor light5K/yr
  • motion lights outdoor plug in5K/yr
  • plug in motion sensor light indoor garage4K/yr
  • plug in motion light outdoor4K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Motion Sensor Light

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
4.2%of orders come back
“Broke in a year”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plug in Motion Sensor Light questions

Answered from the same tracked data.