plug in lights
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Price range
Great$5.86–$45.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,791.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 244K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, plug in lights is a $99K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
plug in lights market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $79K–$95K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 37 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
53
Top-5 brand share
61%
Top 20: 88%
Top-5 click share
27%
Top 20: 56%
Open market
34%
- L LOHAS LED30%
- DORESshop12%
- Sujeet8%
- GE5%
- JandCase5%
- Briignite5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top plug in lights search terms
- plug in lights68K/yr
- cute night light plug in35K/yr
- decorative night light34K/yr
- led plug in light22K/yr
- fancy night light17K/yr
- plug in bathroom light15K/yr
- cute plug in night light16K/yr
- plug in night light kids11K/yr
- kids nightlight plug in4K/yr
- kids night light plug in wall5K/yr
Top plug in lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)
Sujeet$9.794.7★9,655 rev
L LOHAS LED Night Light Plug in Night Lights Plug into Wall Soft White
L LOHAS LED$14.414.6★9,605 rev
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.614.7★2,459 rev
L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light
L LOHAS LED$7.164.7★8,546 rev
LOIWON Vintage Plug in Night Light with Switch 2-Pack 0.5W LED Night Lights Plug into Wall Socket Soft Warm Baby Nursery Nightlight with Linen Fabric Lamp Shade for Adult Kids Room Bathroom Hallway
LOIWON$19.884.8★254 rev
Newest
by launch date
L LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light
L LOHAS LED$24.9165 rev
JandCase Night Light Night Lights Plug into Wall Glass Flower Nightlight
JandCase$24.11257 rev
L LOHAS LED Night Lights Plug into Wall 3000K Soft White
L LOHAS LED$22.1858 rev
YAYIT 40W LED Shop Lights with 6.6FT Cord Swtich 5400LM Plug in Garage Light 6000K Daylight Work Lights for Garage Workshop Workbench Basement Indoor (2 Pack)
YAYIT$17.22207 rev
Briignite Night Light Night Lights Plug into Wall LED Projector Night Light
Briignite$16.791,010 rev
Trending
90-day click momentumL LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light
L LOHAS LED$24.914.5★
YAYIT 40W LED Shop Lights with 6.6FT Cord Swtich 5400LM Plug in Garage Light 6000K Daylight Work Lights for Garage Workshop Workbench Basement Indoor (2 Pack)
YAYIT$17.224.5★
L LOHAS LED Night Lights Plug into Wall 3000K Soft White
L LOHAS LED$22.184.6★
JandCase Night Light Night Lights Plug into Wall Glass Flower Nightlight
JandCase$24.114.6★
L LOHAS LED Dinosaur Night Light for Kids Nightlight Plug in Dusk-to-Dawn
L LOHAS LED$10.094.6★
What buyers say about plug in lights
What buyers praise and complain about, mined from review topics.What buyers love
“Brightness is adjustable”
“Great night light”
“fair price”
“The build quality is superb”
“As described”
“colors are perfect”
“Sleek design”
“Easy to use”
“Does the job very well”
“Detects motion appropriately and looks great”
What buyers complain about
“TOO BRIGHT”
“Break easily”
“Never worked”
“Cheap quality”
“Too big”
“Flickers”
“Looks nothing like the photo”
“that isn't even full price”
“all defective”
“I got yellow”
Top return reasons
Common questions
- Is plug in lights profitable to sell on Amazon United States?
- The niche generates $99K/yr across 83 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the plug in lights niche?
- 40 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in plug in lights?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.2%.
- When does demand for plug in lights peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the plug in lights niche?
- Listings span $5.86–$45.02; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 3,791 reviews — the moat a new listing must climb.