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Plug in Light Socket

Fail

Shoppers spend only $84K a year here, so Plug in Light Socket is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$84K/yr125K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
47%top-5 click share · 23 brands · 49 sellers

Flapen Score

Plug in Light Socket against its category

The dotted line is the Tools & Home Improvement average. Past it, Plug in Light Socket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Light Socket market on Amazon at a glance

Shoppers on Amazon United States searched for Plug in Light Socket 125K times last year and spent an estimated $84K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
6.3%
Market size, estimated
$84Ka year
Peak month
November1.7× the quietest month
Top search term
plug in light socket60K searches a year

02 · Price

A sale here is worth $10.58.

Listings sell for $10.58 on average, from $5.92 to $20.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.58 that is $1K to $3K a year per listing.

Average price
$10.58under the $15 to $100 sweet spot
Price range
$5.92–$20.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #158 within Light Sockets. It carries 941 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#158in Light Sockets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
941per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Plug in Light Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

49

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

47%

Top 20: 83%

Open market

31%

  • eRqILUJI18%
  • RKOZCSTA13%
  • EMNOOTI12%
  • Borju11%
  • RyanDesign8%
  • MIKWOAB7%

Demand

Plug in Light Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Plug in Light Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug in light socket60K/yr
  • plug in light bulb22K/yr
  • outlet to socket adapter12K/yr
  • plug in light bulb socket8K/yr
  • plug in socket6K/yr
  • plug in bulb socket4K/yr
  • plug in light socket with switch3K/yr
  • plug in bulb3K/yr
  • outlet to light socket adapter3K/yr
  • plug to light socket adapter3K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Light Socket

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
18%of negative reviews mention “Durability”
2.8%of orders come back
“Wont last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Plug in Light Socket questions

Answered from the same tracked data.