Pliers Wrench

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

586K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

3.1%

Market size, estimated

$1.1Ma year

Peak month

January1.7× the quietest month

Top search term

knipex pliers wrench201K searches a year

Listings sell for $60.53 on average, from $9.97 to $251.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $60.53 that is $30K to $45K a year per listing.

Average price

$60.53inside the $15 to $100 sweet spot

Price range

$9.97–$251.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$30K–$45K

Returns

1.5%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #88 within Pliers. It carries 1,428 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#88in Pliers

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,428per listing

Listings tracked

29

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months