Pliers

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

6.1%

Market size, estimated

$4.9Ma year

Peak month

December1.4× the quietest month

Top search term

pliers1.2M searches a year

Listings sell for $30.18 on average, from $5.17 to $115.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $30.18 that is $121K to $151K a year per listing.

Average price

$30.18inside the $15 to $100 sweet spot

Price range

$5.17–$115.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$121K–$151K

Returns

1.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Pliers. It carries 2,632 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#78in Pliers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,632per listing

Listings tracked

32

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months