plastic toilet paper holder
Skip itPrices mostly outside the sweet spot ($1.74–$7.06) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Good$293K$293K/yr · 332K searches
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,857.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad$5.22avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad$1.74–$7.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, plastic toilet paper holder is a $293K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
plastic toilet paper holder market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $313K–$418K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 1.5%
- Avg brand age
- 44 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
19
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
6%
- Moen46%
- Hilltop Products19%
- Qualihome19%
- Rindion4%
- Alovexiong3%
- Cutelec3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Top plastic toilet paper holder search terms
- toilet paper roller rod55K/yr
- toilet paper spring rod28K/yr
- toilet roll spring rod25K/yr
- toilet paper roller26K/yr
- toilet paper holder replacement rod23K/yr
- toilet paper rod20K/yr
- toilet paper holder spring rod21K/yr
- toilet paper holder spring15K/yr
- toilet paper roll holder insert12K/yr
- toilet paper holder replacement11K/yr
Top plastic toilet paper holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moen YB8099CH Mason Tissue Paper Holder-Roller Only Chrome
Moen$1.744.5★21,384 rev
2 Pack - White Toilet Paper Holder Spring Loaded Roller Replacement Rod
Hilltop Products$5.474.8★11,806 rev
Universal Plastic Spring Loaded Toilet Paper Roll Holder Replacement Chrome (1 Chrome)
Qualihome$7.064.7★4,455 rev
Rindion 4 Pack Toilet Paper Holder Spring Rod White Toilet Paper Roller Replacement Plastic Toilet Paper Holder Replacement Rod
Rindion$5.654.6★258 rev
2 Pack White Toilet Paper Holder Plastic Toilet Tissue Roll Holder Insert in Household Restaurant Toilet Replacement Roller Spring Loaded Rod
Alovexiong$6.074.6★101 rev
Newest
by launch dateRindion 4 Pack Toilet Paper Holder Spring Rod White Toilet Paper Roller Replacement Plastic Toilet Paper Holder Replacement Rod
Rindion$5.65258 rev
TuoxinEM 2 Pieces Universal Plastic Spring Loaded Toilet Paper Holder Roller Replacement Chrome (Silver)
Tuoxinem$5.02843 rev
2 Pack White Toilet Paper Holder Plastic Toilet Tissue Roll Holder Insert in Household Restaurant Toilet Replacement Roller Spring Loaded Rod
Alovexiong$6.07101 rev
Toilet Paper Holder Roller 2pcs Black Color Plastic Toilet Tissue Flexible Holder Replacement Bathroom Plastic Spring Loaded Insert Spindle
Cutelec$5.96617 rev
2 Pack - White Toilet Paper Holder Spring Loaded Roller Replacement Rod
Hilltop Products$5.4711,806 rev
Trending
90-day click momentum2 Pack White Toilet Paper Holder Plastic Toilet Tissue Roll Holder Insert in Household Restaurant Toilet Replacement Roller Spring Loaded Rod
Alovexiong$6.074.6★
Moen YB8099CH Mason Tissue Paper Holder-Roller Only Chrome
Moen$1.744.5★
Toilet Paper Holder Roller 2pcs Black Color Plastic Toilet Tissue Flexible Holder Replacement Bathroom Plastic Spring Loaded Insert Spindle
Cutelec$5.964.5★
Universal Plastic Spring Loaded Toilet Paper Roll Holder Replacement Chrome (1 Chrome)
Qualihome$7.064.7★
2 Pack - White Toilet Paper Holder Spring Loaded Roller Replacement Rod
Hilltop Products$5.474.8★
What buyers say about plastic toilet paper holder
What buyers praise and complain about, mined from review topics.What buyers love
“Fits in easily and fits well”
“As advertised”
“Good quality replacement my home is a new build”
“Very affordable”
“It works great”
“Easy to use”
“Easy install It's sturdy”
“Easy installation”
“Very durable”
“They're functional,”
What buyers complain about
“Too Short”
“The quality is extremely mediocre”
“kind of cheap plastic”
“a waste of a few dollars”
“They have a tight hold”
“not easy to replace”
“flimsy”
“Paint peeling off”
“I didnt love how lightweight”
“Not as described”
Top return reasons
Common questions
- Is plastic toilet paper holder profitable to sell on Amazon United States?
- The niche generates $293K/yr across 8 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the plastic toilet paper holder niche?
- 8 brands and 19 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in plastic toilet paper holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.9%.
- When does demand for plastic toilet paper holder peak?
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- What does it cost to enter the plastic toilet paper holder niche?
- Listings span $1.74–$7.06; the average listing price is $5.22 (sweet spot $15–$100). The average incumbent carries 5,857 reviews — the moat a new listing must climb.