Is Plastic Paint profitable to sell on Amazon United States?

Flapen scores Plastic Paint 48 out of 100 on Amazon United States, a Fail. Shoppers spend $228K a year across 19 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +23.0% in the last 90 days.

How competitive is the Plastic Paint niche on Amazon United States?

3 brands and 65 sellers compete in Plastic Paint on Amazon United States. The top 5 Plastic Paint products take 72% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Plastic Paint?

Plastic Paint buyers on Amazon United States complain most about Paint Quality, Spray/Flow, and Color. Returns run at 0.3% of orders.

When does demand for Plastic Paint peak?

Search demand for Plastic Paint on Amazon United States peaks in Aug–Sep, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Plastic Paint niche?

Plastic Paint sells for $16.56 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.28 to $50.68. The average product has 11,898 reviews, the count a new listing must catch up to.

Plastic Paint

Fail

The top 5 brands take 100% of clicks, so Plastic Paint is a Fail.

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $228K/yr126K searches / yr
90-day growth: +23.0%search demand this quarter
Competition: 72%top-5 click share · 3 brands · 65 sellers

Flapen Score

Plastic Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Plastic Paint is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Plastic Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Paint 126K times last year and spent an estimated $228K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months: 126K
Growth, 90 days vs prior 90: +23.0%
Conversion, latest week: 10.9%
Market size, estimated: $228Ka year
Peak month: August2.7× the quietest month
Top search term: satin black spray paint42K searches a year

02 · Price

A sale here is worth $16.56.

Listings sell for $16.56 on average, from $6.28 to $50.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.56 that is $12K to $17K a year per listing.

Average price: $16.56inside the $15 to $100 sweet spot
Price range: $6.28–$50.68
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: $12K–$17K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #18 within Paint & Primer. It carries 11,898 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 32%
Prime listings: 100%
Out of stock, average day: 5.3%
Average rank: #18in Paint & Primer
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 11,898per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 64 months

Products