plastic elongated toilet seat
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.62avg listing price — sweet spot $15–$100
Price range
Incredible$17.67–$37.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad9,337.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, plastic elongated toilet seat is a $38K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
plastic elongated toilet seat market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
104
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Bemis49%
- Kohler21%
- Mayfair10%
- Eillbar6%
- WSSROGY4%
- American Standard3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top plastic elongated toilet seat search terms
- plastic elongated toilet seat13K/yr
- elongated plastic toilet seat6K/yr
- toilet seat plastic elongated4K/yr
- white elongated toilet seat slow close699/yr
- self closing toilet seat elongated white401/yr
Top plastic elongated toilet seat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bemis 170 Durable Plastic Toilet Seat Elongated White
Bemis$17.674.5★8,657 rev
KOHLER Brevia Slow Close Elongated Toilet Seat White
Kohler$29.154.4★10,666 rev
Bemis Slow Close Elongated Toilet Seat Easy Clean Hinges White
Bemis$27.484.2★4,666 rev
Mayfair Caswell Modern Slow Close Toilet Seat Durable Plastic Elongated White
Mayfair$29.684.4★9,930 rev
KOHLER K-4774-0 Brevia Elongated White Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White
Kohler$21.474.3★14,977 rev
Newest
by launch date
Elongated Toilet Seat 19 Inch White Slow Close PP Plastic Toilet Cover Quick Release Hinges Easy Clean Stain Resistant Bathroom Seat for Standard Toilets
PeakPursuit$18.0329 rev
Elongated Toilet Seat Slow Close White Plastic Never Loosen 18.5
Eillbar$27.44763 rev
JINGZE Elongated Toilet Seat Slow Close Quiet Toilet Seat Cover with Never Loosen Durable Toilet Seat Lid Easy to Install & Clean Polypropylene (PP) White
JINGZE$25.45940 rev
KOHLER 4636-RL-0 Cachet ReadyLatch Elongated Toilet Seat Slow Close Soft Close Toilet Seat Quiet Lid Contoured Grip-Tight Bumpers Installation Hardware Apartment Essentials White
Kohler$36.089,053 rev
WSSROGY Toilet Seat Elongated Slow Close Hinges Non-Slip Bumpers White
WSSROGY$37.601,629 rev
Trending
90-day click momentumElongated Toilet Seat 19 Inch White Slow Close PP Plastic Toilet Cover Quick Release Hinges Easy Clean Stain Resistant Bathroom Seat for Standard Toilets
PeakPursuit$18.034.4★
Mayfair Linden Slow Close Toilet Seat Non Slip Heavy Duty Wood Easy Install Elongated White
Mayfair$33.114.4★
Bemis Slow Close Elongated Toilet Seat Easy Clean Hinges White
Bemis$27.484.2★
WSSROGY Toilet Seat Elongated Slow Close Hinges Non-Slip Bumpers White
WSSROGY$37.604.4★
KOHLER Brevia Slow Close Elongated Toilet Seat White
Kohler$29.154.4★
What buyers say about plastic elongated toilet seat
What buyers praise and complain about, mined from review topics.What buyers love
“EASY TO INSTALL”
“Exceptional quality for price”
“fits as it should”
“Great deal”
“and comfortable”
“This seat is super sturdy”
“As Advertised”
“It is super easy to remove to clean”
“its not loud”
“The soft close works great”
What buyers complain about
“Fell apart”
“Poor Quality control”
“too short”
“Flimsy Plastic”
“VERY thin material”
“A bit tricky to pop off to clean”
“hard to install”
“will probably cost a little more”
“Its just loud”
“L How hard it have been for them to put the instructions on the box”
Top return reasons
Common questions
- Is plastic elongated toilet seat profitable to sell on Amazon United States?
- The niche generates $38K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the plastic elongated toilet seat niche?
- 9 brands and 104 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in plastic elongated toilet seat?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.6%.
- When does demand for plastic elongated toilet seat peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the plastic elongated toilet seat niche?
- Listings span $17.67–$37.60; the average listing price is $26.62 (sweet spot $15–$100). The average incumbent carries 9,337 reviews — the moat a new listing must climb.