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Plastic Elongated Toilet Seat

Fail

Shoppers spend only $38K a year here, so Plastic Elongated Toilet Seat is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$38K/yr24K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
70%top-5 click share · 9 brands · 104 sellers

Flapen Score

Plastic Elongated Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Plastic Elongated Toilet Seat is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Elongated Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Elongated Toilet Seat 24K times last year and spent an estimated $38K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
6.1%
Market size, estimated
$38Ka year
Peak month
November1.6× the quietest month
Top search term
plastic elongated toilet seat13K searches a year

02 · Price

A sale here is worth $26.62.

Listings sell for $26.62 on average, from $17.67 to $37.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $26.62 that is $3K to $7K a year per listing.

Average price
$26.62inside the $15 to $100 sweet spot
Price range
$17.67–$37.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Bathroom Fixtures. It carries 9,337 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Bathroom Fixtures
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
9,337per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Plastic Elongated Toilet Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

104

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Bemis49%
  • Kohler21%
  • Mayfair10%
  • Eillbar6%
  • WSSROGY4%
  • American Standard3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Plastic Elongated Toilet Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Plastic Elongated Toilet Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic elongated toilet seat13K/yr
  • elongated plastic toilet seat6K/yr
  • toilet seat plastic elongated4K/yr
  • white elongated toilet seat slow close699/yr
  • self closing toilet seat elongated white401/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Elongated Toilet Seat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Durability”
4.6%of orders come back
“Fell apart”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plastic Elongated Toilet Seat questions

Answered from the same tracked data.