Is Plastic Apron profitable to sell on Amazon United States?

Flapen scores Plastic Apron 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $442K a year across 23 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +0.1% in the last 90 days.

How competitive is the Plastic Apron niche on Amazon United States?

17 brands and 23 sellers compete in Plastic Apron on Amazon United States. The top 5 Plastic Apron products take 55% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Plastic Apron?

Plastic Apron buyers on Amazon United States complain most about Water Resistance, Material Quality, and Durability. Returns run at 2.0% of orders.

When does demand for Plastic Apron peak?

Search demand for Plastic Apron on Amazon United States peaks in Nov, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Plastic Apron niche?

Plastic Apron sells for $14.48 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.45 to $26.15. The average product has 1,680 reviews, the count a new listing must catch up to.

Plastic Apron

Maybe

Buyers convert on 7.6% of searches. But demand is soft, at +0.1% this quarter, so Plastic Apron is a Maybe.

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $442K/yr403K searches / yr
90-day growth: +0.1%search demand this quarter
Competition: 55%top-5 click share · 17 brands · 23 sellers

Flapen Score

Plastic Apron against its category

The dotted line is the Tools & Home Improvement average. Past it, Plastic Apron is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Plastic Apron market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Apron 403K times last year and spent an estimated $442K. The top 5 brands take 71% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months: 403K
Growth, 90 days vs prior 90: +0.1%
Conversion, latest week: 7.6%
Market size, estimated: $442Ka year
Peak month: November2.3× the quietest month
Top search term: plastic apron51K searches a year

02 · Price

A sale here is worth $14.48.

Listings sell for $14.48 on average, from $7.45 to $26.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $14.48 that is $22K to $29K a year per listing.

Average price: $14.48under the $15 to $100 sweet spot
Price range: $7.45–$26.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $22K–$29K
Returns: 2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Protective Workwear. It carries 1,680 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #43in Protective Workwear
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 1,680per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 48 months

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