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Plaster Wall Patch

Fail

Demand is soft, at -9.3% this quarter, so Plaster Wall Patch is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$119K/yr28K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
56%top-5 click share · 11 brands · 77 sellers

Flapen Score

Plaster Wall Patch against its category

The dotted line is the Tools & Home Improvement average. Past it, Plaster Wall Patch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaster Wall Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Plaster Wall Patch 28K times last year and spent an estimated $119K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
8.7%
Market size, estimated
$119Ka year
Peak month
January1.6× the quietest month
Top search term
plaster repair kit11K searches a year

02 · Price

A sale here is worth $49.39.

Listings sell for $49.39 on average, from $3.90 to $342.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.39 that is $0 to $5K a year per listing.

Average price
$49.39inside the $15 to $100 sweet spot
Price range
$3.90–$342.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #291 within Painting Supplies & Tools. It carries 1,847 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#291in Painting Supplies & Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,847per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Plaster Wall Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

77

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

8%

  • Plaster Magic38%
  • DAP32%
  • Boncart11%
  • WDSHCR6%
  • aididan3%
  • FixBuild3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Plaster Wall Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Plaster Wall Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaster repair kit11K/yr
  • plaster magic6K/yr
  • plaster patch5K/yr
  • big wallys plaster magic3K/yr
  • plaster wall patch2K/yr

Reviews and returns

What reviews say buyers love and hate about Plaster Wall Patch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Container is small”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plaster Wall Patch questions

Answered from the same tracked data.