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Planetarium

Maybe

Products sell for $71.15 on average, inside the sweet spot. But buyers convert on only 1.7% of searches, so Planetarium is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$417K/yr338K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
59%top-5 click share · 20 brands · 42 sellers

Flapen Score

Planetarium against its category

The dotted line is the Tools & Home Improvement average. Past it, Planetarium is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planetarium market on Amazon at a glance

Shoppers on Amazon United States searched for Planetarium 338K times last year and spent an estimated $417K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
1.7%
Market size, estimated
$417Ka year
Peak month
December3.0× the quietest month
Top search term
planetarium projector206K searches a year

02 · Price

A sale here is worth $71.15.

Listings sell for $71.15 on average, from $17.06 to $253.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $71.15 that is $18K to $36K a year per listing.

Average price
$71.15inside the $15 to $100 sweet spot
Price range
$17.06–$253.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$18K–$36K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #618 within Wall Lights. It carries 1,870 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#618in Wall Lights
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,870per listing
Listings tracked
26

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Planetarium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$33K$50K$67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

42

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 94%

Open market

27%

  • FlyLily34%
  • Fussion14%
  • MuliVid12%
  • Rossetta6%
  • FlyEagle4%
  • Ainael4%

Demand

Planetarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Planetarium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • planetarium projector206K/yr
  • planetarium44K/yr
  • planetarium projector for kids20K/yr
  • home planetarium14K/yr
  • home planetarium projector11K/yr
  • planetarium projector for adults12K/yr
  • shooting star projector12K/yr
  • milky way projector4K/yr
  • planetary projector5K/yr
  • planetarium galaxy projector4K/yr

Reviews and returns

What reviews say buyers love and hate about Planetarium

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
4.1%of orders come back
“Broke after a few weeks”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Planetarium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data