Is Planer Blades profitable to sell on Amazon United States?

Flapen scores Planer Blades 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $97K a year across 31 tracked products. Amazon counts 2 of the 4 products launched in the last year as successful launches. Search demand grew -12.3% in the last 90 days.

How competitive is the Planer Blades niche on Amazon United States?

16 brands and 28 sellers compete in Planer Blades on Amazon United States. The top 5 Planer Blades products take 54% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Planer Blades?

Planer Blades buyers on Amazon United States complain most about Sharpness, Quality-Overall, and Size-Overall. Returns run at 1.1% of orders.

When does demand for Planer Blades peak?

Search demand for Planer Blades on Amazon United States peaks in Jan–Feb–Mar–Sep–Oct–Nov–Dec, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Planer Blades niche?

Planer Blades sells for $33.18 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.54 to $327.91. The average product has 331 reviews, the count a new listing must catch up to.

Planer Blades

Maybe

Products sell for $33.18 on average, inside the sweet spot. But demand is soft, at -12.3% this quarter, so Planer Blades is a Maybe.

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $97K/yr39K searches / yr
90-day growth: -12.3%search demand this quarter
Competition: 54%top-5 click share · 16 brands · 28 sellers

Flapen Score

Planer Blades against its category

The dotted line is the Tools & Home Improvement average. Past it, Planer Blades is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Planer Blades market on Amazon at a glance

Shoppers on Amazon United States searched for Planer Blades 39K times last year and spent an estimated $97K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months: 39K
Growth, 90 days vs prior 90: -12.3%
Conversion, latest week: 7.5%
Market size, estimated: $97Ka year
Peak month: December4.2× the quietest month
Top search term: planer blades26K searches a year

02 · Price

A sale here is worth $33.18.

Listings sell for $33.18 on average, from $6.54 to $327.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.18 that is $0 to $3K a year per listing.

Average price: $33.18inside the $15 to $100 sweet spot
Price range: $6.54–$327.91
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #44 within Saw Blades, Parts & Accessories. It carries 331 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 97%
Out of stock, average day: 7.0%
Average rank: #44in Saw Blades, Parts & Accessories
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 331per listing
Listings tracked: 31

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 68 months

Products