Is Planer profitable to sell on Amazon United States?

Flapen scores Planer 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $8.7M a year across 38 tracked products. Amazon counts 7 of the 8 products launched in the last year as successful launches. Search demand grew -4.4% in the last 90 days.

How competitive is the Planer niche on Amazon United States?

18 brands and 72 sellers compete in Planer on Amazon United States. The top 5 Planer products take 43% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Planer?

Planer buyers on Amazon United States complain most about Size-Overall, Durability, and Quality-Overall. Returns run at 3.6% of orders.

When does demand for Planer peak?

Search demand for Planer on Amazon United States peaks in Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Planer niche?

Planer sells for $215.15 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.51 to $1081.72. The average product has 1,435 reviews, the count a new listing must catch up to.

Planer

Maybe

Shoppers spend $8.7M a year here. But prices span $7.51–$1081.72, mostly outside the sweet spot, so Planer is a Maybe.

Filters High Price

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $8.7M/yr1.5M searches / yr
90-day growth: -4.4%search demand this quarter
Competition: 43%top-5 click share · 18 brands · 72 sellers

Flapen Score

Planer against its category

The dotted line is the Tools & Home Improvement average. Past it, Planer is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Planer market on Amazon at a glance

Shoppers on Amazon United States searched for Planer 1.5M times last year and spent an estimated $8.7M. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: -4.4%
Conversion, latest week: 2.7%
Market size, estimated: $8.7Ma year
Peak month: December1.7× the quietest month
Top search term: planer393K searches a year

02 · Price

A sale here is worth $215.15.

Listings sell for $215.15 on average, from $7.51 to $1081.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $215.15 that is $108K to $161K a year per listing.

Average price: $215.15above the $15 to $100 sweet spot
Price range: $7.51–$1081.72
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 500–750
Revenue per listing a year: $108K–$161K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #34 within Hand Planes & Accessories. It carries 1,435 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 89%
Out of stock, average day: 7.0%
Average rank: #34in Hand Planes & Accessories
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 1,435per listing
Listings tracked: 38

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 7Amazon's first-year sales bar
Average brand age: 45 months

Products