plaid wallpaper
Worth a lookShows a sweet-spot price point ($25.16 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Review moat
Great167.85avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Price range
Great$6.38–$72.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$89K$89K/yr · 518K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plaid wallpaper is a $89K/yr Amazon United States market (518K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
plaid wallpaper market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $101K–$126K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,577
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 88%
- Out of stock
- 9.9%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
43
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
26%
Top 20: 61%
Open market
38%
- NextWall26%
- Cohoo Home13%
- HomKihapai7%
- Timeet6%
- YXTII5%
- Lativo5%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -7.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top plaid wallpaper search terms
- plaid wallpaper131K/yr
- plaid peel and stick wallpaper90K/yr
- gingham wallpaper39K/yr
- plaid wallpaper stick and peel46K/yr
- gingham peel and stick wallpaper26K/yr
- peel and stick wallpaper plaid31K/yr
- green plaid wallpaper19K/yr
- gingham wallpaper peel and stick19K/yr
- blue plaid wallpaper14K/yr
- peel and stick plaid wallpaper16K/yr
Top plaid wallpaper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NextWall Harry & Grace Herringbone Plaid Premium Matte Non-Woven Peel and Stick Wallpaper (Adobe & Antique Green)
NextWall$48.443.4★68 rev
NextWall Lenox Hill Plaid Peel and Stick Wallpaper (Neutral)
NextWall$33.983.9★170 rev
HomKihapai Peel and Stick Wallpaper Check Plaid Boho Neutral - Self Adhesive Waterproof Vinyl Wallpaper for Walls Kitchen Backsplash Bathroom Bedroom Rentals (Green 17.3 X 118.11)
HomKihapai$13.954.0★114 rev
Lativo Plaid Wallpaper Peel and Stick Boho Gingham Neutral 78.7 x 17.3
Lativo$7.704.4★24 rev
YXTII Plaid Wallpaper Peel and Stick 17.378.7 Striped Farmhouse Wallpaper Self Adhesive Removable Wallpaper Contact Paper for Bedroom Wall Paper Shelf Drawer Liner
YXTII$7.973.8★93 rev
Newest
by launch date
Fititem Plaid Peel and Stick Wallpaper Gingham Contact Paper 78.7in x17.3in
Fititem$8.547 rev
Drydiet Tartan Plaid Wallpaper Peel Stick Contact Paper 15.8 x 118.1in Vintage Green Plaid Wallpaper Self Adhesive Removable Wall Sticker Paper for Home Locker Dorm Classroom Bedroom Living Room Decor
Drydiet$18.023 rev
DULEIXUFHEE Plaid Peel and Stick Wallpaper Beige 17.7 x 78.7 in
DULEIXUFHEE$9.6416 rev
Rugreat Beige Plaid Wallpaper Peel and Stick Gingham 78.8inL17.3inW
Rugreat$7.332 rev
Fiula Plaid Wallpaper Neutral Wallpaper 78.717.3 Checkered Wall Paper Peel and Stick Modern Beige Contact Paper for Cabinets Vinyl Renter Friendly Waterproof Self-Adhesive Bathroom Kitchen Bedroom
Fiula$9.442,330 rev
Trending
90-day click momentumFititem Plaid Peel and Stick Wallpaper Gingham Contact Paper 78.7in x17.3in
Fititem$8.545.0★
Rugreat Beige Plaid Wallpaper Peel and Stick Gingham 78.8inL17.3inW
Rugreat$7.335.0★
DULEIXUFHEE Plaid Peel and Stick Wallpaper Beige 17.7 x 78.7 in
DULEIXUFHEE$9.644.5★
Drydiet Tartan Plaid Wallpaper Peel Stick Contact Paper 15.8 x 118.1in Vintage Green Plaid Wallpaper Self Adhesive Removable Wall Sticker Paper for Home Locker Dorm Classroom Bedroom Living Room Decor
Drydiet$18.023.5★
Timeet Modern Peel and Stick Wallpaper Wallpaper Blue Gray Boho Contact Paper Waterproof Self Adhesive Removable Textured Wall Paper for Bedroom Bathroom Cabinets Wall Decor Vinyl 17.3 x 80
Timeet$12.713.9★
What buyers say about plaid wallpaper
What buyers praise and complain about, mined from review topics.What buyers love
“easy to apply”
“A really nice design detail”
“Quality & easy to work with”
“The color is vivid”
“adheres well”
“The material feels durable”
“forgiving during installation”
“has a nice thickness that makes installation easier to manage”
“great price”
“Very versatile style”
What buyers complain about
“not sticky enough”
“Horrible quality”
“The color is more of a gray”
“It's very thick”
“Not durable”
“This is not cheap crap”
“Not as pictured”
“A little bit larger than it appears online”
“Hard to work with”
“then as I got to the bottom the design would not be matching anymore between panels”
Top return reasons
Common questions
- Is plaid wallpaper profitable to sell on Amazon United States?
- The niche generates $89K/yr across 74 tracked products. 4 of 40 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the plaid wallpaper niche?
- 32 brands and 43 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in plaid wallpaper?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 5.5% — above our launch gate.
- When does demand for plaid wallpaper peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the plaid wallpaper niche?
- Listings span $6.38–$72.18; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.