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Pink Vest

Fail

Demand is soft, at -29.5% this quarter, so Pink Vest is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$185K/yr750K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
47%top-5 click share · 19 brands · 22 sellers

Flapen Score

Pink Vest against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Vest is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Vest 750K times last year and spent an estimated $185K. The top 5 brands take 76% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
750K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
1.3%
Market size, estimated
$185Ka year
Peak month
October5.2× the quietest month
Top search term
pink vest192K searches a year

02 · Price

A sale here is worth $19.15.

Listings sell for $19.15 on average, from $7.55 to $36.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.15 that is $5K to $10K a year per listing.

Average price
$19.15inside the $15 to $100 sweet spot
Price range
$7.55–$36.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Protective Workwear. It carries 2,621 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Protective Workwear
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,621per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pink Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$37K$56K$74K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

20%

  • A-SAFETY30%
  • JKSafety28%
  • AK A-KSAFETY7%
  • AYKRM5%
  • HPHST5%
  • Design by Olivia4%

Demand

Pink Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 5.2×

Search terms

Top Pink Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink vest192K/yr
  • pink safety vest95K/yr
  • pink vest for women118K/yr
  • pink construction vest67K/yr
  • pink reflective vest21K/yr
  • hot pink vest46K/yr
  • pink safety vest for women18K/yr
  • pink high vis vest7K/yr
  • hot pink safety vest11K/yr
  • safety vest pink10K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Vest

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
38%of negative reviews mention “Size-Overall”
7.2%of orders come back
“Too big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Vest questions

Answered from the same tracked data.