Is Pink Tool Set profitable to sell on Amazon United States?

Flapen scores Pink Tool Set 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.4M a year across 25 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +21.6% in the last 90 days.

How competitive is the Pink Tool Set niche on Amazon United States?

17 brands and 50 sellers compete in Pink Tool Set on Amazon United States. The top 5 Pink Tool Set products take 51% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Pink Tool Set?

Pink Tool Set buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 1.4% of orders.

When does demand for Pink Tool Set peak?

Search demand for Pink Tool Set on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Pink Tool Set niche?

Pink Tool Set sells for $35.82 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.23 to $77.09. The average product has 4,694 reviews, the count a new listing must catch up to.

Pink Tool Set

Maybe

Products sell for $35.82 on average, inside the sweet spot. But the products selling today already average 4.7★, so Pink Tool Set is a Maybe.

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $1.4M/yr1.1M searches / yr
90-day growth: +21.6%search demand this quarter
Competition: 51%top-5 click share · 17 brands · 50 sellers

Flapen Score

Pink Tool Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Tool Set is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Pink Tool Set market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Tool Set 1.1M times last year and spent an estimated $1.4M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: +21.6%
Conversion, latest week: 3.5%
Market size, estimated: $1.4Ma year
Peak month: December2.7× the quietest month
Top search term: pink tool set244K searches a year

02 · Price

A sale here is worth $35.82.

Listings sell for $35.82 on average, from $17.23 to $77.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $35.82 that is $36K to $45K a year per listing.

Average price: $35.82inside the $15 to $100 sweet spot
Price range: $17.23–$77.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $36K–$45K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #76 within Tool Sets. It carries 4,694 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 1.0%
Average rank: #76in Tool Sets
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 4,694per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 37 months

Products