Is Pink Screwdriver Set profitable to sell on Amazon United States?

Flapen scores Pink Screwdriver Set 44 out of 100 on Amazon United States, a Fail. Shoppers spend $70K a year across 21 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew +5.5% in the last 90 days.

How competitive is the Pink Screwdriver Set niche on Amazon United States?

13 brands and 30 sellers compete in Pink Screwdriver Set on Amazon United States. The top 5 Pink Screwdriver Set products take 62% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Pink Screwdriver Set?

Pink Screwdriver Set buyers on Amazon United States complain most about Size-Overall, Durability, and Charging. Returns run at 2.1% of orders.

When does demand for Pink Screwdriver Set peak?

Search demand for Pink Screwdriver Set on Amazon United States peaks in Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Pink Screwdriver Set niche?

Pink Screwdriver Set sells for $21.25 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.98 to $58.36. The average product has 3,152 reviews, the count a new listing must catch up to.

Pink Screwdriver Set

Fail

Shoppers spend only $70K a year here, so Pink Screwdriver Set is a Fail.

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $70K/yr57K searches / yr
90-day growth: +5.5%search demand this quarter
Competition: 62%top-5 click share · 13 brands · 30 sellers

Flapen Score

Pink Screwdriver Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Screwdriver Set is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Pink Screwdriver Set market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Screwdriver Set 57K times last year and spent an estimated $70K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months: 57K
Growth, 90 days vs prior 90: +5.5%
Conversion, latest week: 5.8%
Market size, estimated: $70Ka year
Peak month: December1.7× the quietest month
Top search term: pink screwdriver set31K searches a year

02 · Price

A sale here is worth $21.25.

Listings sell for $21.25 on average, from $7.98 to $58.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.25 that is $2K to $5K a year per listing.

Average price: $21.25inside the $15 to $100 sweet spot
Price range: $7.98–$58.36
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #268 within Screwdrivers & Nut Drivers. It carries 3,152 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 21.4%
Average rank: #268in Screwdrivers & Nut Drivers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 3,152per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products