pink safe
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.29avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$11.23–$161.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,818.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 112K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink safe is a $108K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
pink safe market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $105K–$131K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 82%
- Out of stock
- 14.9%
- Avg brand age
- 37 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
26%
- GOLDENKEY22%
- CDC DIGI17%
- Yuanshikj11%
- Mutak10%
- KYODOLED8%
- Tenamic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pink safe search terms
- pink safe72K/yr
- purple safe9K/yr
- safe pink9K/yr
- cute safe5K/yr
- pink money safe5K/yr
- pink safe box7K/yr
- pink fireproof safe5K/yr
Top pink safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink
CDC DIGI$32.474.3★4,910 rev
Goldenkey Small Kids Safe for Money Digital Mini Safes with Keys&Code for Cash Safe Box for Personal Items for Home 6.69D x 9.05W x 6.69H Pink
GOLDENKEY$33.554.3★450 rev
Yuanshikj Small Steel Security Safe Box with Keypad Key;0.23 Cu Ft Pink
Yuanshikj$30.204.4★22,952 rev
KYODOLED Medium Cash Box with Combination Lock Safe Metal Money Box with Money Tray for Security Lock Box 7.87x 6.30x 3.54Inch Pink Medium
KYODOLED$14.474.4★14,420 rev
Goldenkey Luxury Jewelry Safe with Fingerprint&Keypad Lock Document Safe Box with Soft Velvet Lining Removable Shelf High Security for Home Office Hotel 1.2 Cu.Ft./ Pink
GOLDENKEY$115.574.3★112 rev
Newest
by launch date
Small safe box with key Kids mini safe for money coin safes for home with code0.236 Cubic Feet Pink
VAULITSAFE$29.0716 rev
Mutak Home Safe 1.0 Cubic Feet Auto-Open with Backlit Keypad Triple Alarm Security Wall Mount Lock Box for Jewelry & Valuables Pink
Mutak$96.716 rev
Mutak 2.0 Cub Biometric Safe Auto-Open Fingerprint Safe with Digital Touchscreen Lock Dual Alarm Security Wall Mount Lock Jewelry & Valuables Pink
Mutak$161.480 rev
Tenamic Safe Storage Box 0.23 Cubic Feet Electronic Digital Security Box Keypad Lock Box Cabinet Safes Solid Alloy Steel Office Hotel Home Safe Pink
Tenamic$37.56465 rev
Small Safes for Home Small Safe Box Mini Safe with Coin Slot Personal Safes for Money Cash Documents Kids Safety Box with Digital Keyboard & Sensor Light Caja Fuerte Para Dinero 0.23 Cubic (pink)
Prozora$32.8845 rev
Trending
90-day click momentumMutak Home Safe 1.0 Cubic Feet Auto-Open with Backlit Keypad Triple Alarm Security Wall Mount Lock Box for Jewelry & Valuables Pink
Mutak$96.714.1★
Mutak 2.0 Cub Biometric Safe Auto-Open Fingerprint Safe with Digital Touchscreen Lock Dual Alarm Security Wall Mount Lock Jewelry & Valuables Pink
Mutak$161.480.0★
Small safe box with key Kids mini safe for money coin safes for home with code0.236 Cubic Feet Pink
VAULITSAFE$29.074.7★
Mutak 1.3 Cub Biometric Safe Box with Fireproof Bag Quick-Access Fingerprint Safe with Keys Digital Keyboard Type-C Port Dual Alarm System Safety Box for Home Office Hotel Use(Pink)
Mutak$88.774.6★
MTM 805-25 Single Pistol Handgun Case (Purple) Medium 10.1 x 8.0 x 3.2
MTM$11.234.7★
What buyers say about pink safe
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size for travel”
“I love the purple color”
“Well made and easy to use”
“reasonably priced”
“Great safe for kids”
“Easy to use”
“Keep everything safe”
“so good for storage”
“It was just as advertised”
“very sturdy”
What buyers complain about
“its just not a good fit for what I was expecting”
“i had a hard time locking it with the zipper it's just difficult i guess does the job”
“Very cheap”
“It came in already with paint chipping”
“There wasnt any instruction for me”
“Doesnt work dont get lock was jammed when I got it”
“dont make too heavy”
“easy to break”
“Hardest safe to set up”
“Smells bad”
Top return reasons
Common questions
- Is pink safe profitable to sell on Amazon United States?
- The niche generates $108K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the pink safe niche?
- 19 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in pink safe?
- Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 3.0%.
- When does demand for pink safe peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pink safe niche?
- Listings span $11.23–$161.48; the average listing price is $52.29 (sweet spot $15–$100). The average incumbent carries 2,819 reviews — the moat a new listing must climb.