- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $108K/yr112K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 28 sellers
Flapen Score
Pink Safe against its category
The dotted line is the Tools & Home Improvement average. Past it, Pink Safe is stronger. Inside it, weaker.
Market
The Pink Safe market on Amazon at a glance
Shoppers on Amazon United States searched for Pink Safe 112K times last year and spent an estimated $108K. The top 5 brands take 68% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $108Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- pink safe72K searches a year
02 · Price
A sale here is worth $52.29.
Listings sell for $52.29 on average, from $11.23 to $161.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.29 that is $0 to $5K a year per listing.
- Average price
- $52.29inside the $15 to $100 sweet spot
- Price range
- $11.23–$161.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #111 within Safes & Safe Accessories. It carries 2,819 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 96%
- Out of stock, average day
- 14.9%
- Average rank
- #111in Safes & Safe Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,819per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Pink Safe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink
- Price
- $32.47
- Rating
- 4.3/5
- Reviews
- 4,910
- Age
- 1y ago

Goldenkey Small Kids Safe for Money Digital Mini Safes with Keys&Code for Cash Safe Box for Personal Items for Home 6.69D x 9.05W x 6.69H Pink
- Price
- $33.55
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 3y ago

Yuanshikj Small Steel Security Safe Box with Keypad Key;0.23 Cu Ft Pink
- Price
- $30.20
- Rating
- 4.4/5
- Reviews
- 22,952
- Age
- 8y ago

KYODOLED Medium Cash Box with Combination Lock Safe Metal Money Box with Money Tray for Security Lock Box 7.87x 6.30x 3.54Inch Pink Medium
- Price
- $14.47
- Rating
- 4.4/5
- Reviews
- 14,420
- Age
- 7y ago

Goldenkey Luxury Jewelry Safe with Fingerprint&Keypad Lock Document Safe Box with Soft Velvet Lining Removable Shelf High Security for Home Office Hotel 1.2 Cu.Ft./ Pink
- Price
- $115.57
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago
Trending
90-day click momentum
Mutak Home Safe 1.0 Cubic Feet Auto-Open with Backlit Keypad Triple Alarm Security Wall Mount Lock Box for Jewelry & Valuables Pink
- Price
- $96.71
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Mutak 2.0 Cub Biometric Safe Auto-Open Fingerprint Safe with Digital Touchscreen Lock Dual Alarm Security Wall Mount Lock Jewelry & Valuables Pink
- Price
- $161.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Small safe box with key Kids mini safe for money coin safes for home with code0.236 Cubic Feet Pink
- Price
- $29.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago

Mutak 1.3 Cub Biometric Safe Box with Fireproof Bag Quick-Access Fingerprint Safe with Keys Digital Keyboard Type-C Port Dual Alarm System Safety Box for Home Office Hotel Use(Pink)
- Price
- $88.77
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 9mo ago

MTM 805-25 Single Pistol Handgun Case (Purple) Medium 10.1 x 8.0 x 3.2
- Price
- $11.23
- Rating
- 4.7/5
- Reviews
- 6,022
- Age
- 11y ago
Newest
by launch date
Small safe box with key Kids mini safe for money coin safes for home with code0.236 Cubic Feet Pink
- Price
- $29.07
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 6mo ago

Mutak Home Safe 1.0 Cubic Feet Auto-Open with Backlit Keypad Triple Alarm Security Wall Mount Lock Box for Jewelry & Valuables Pink
- Price
- $96.71
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Mutak 2.0 Cub Biometric Safe Auto-Open Fingerprint Safe with Digital Touchscreen Lock Dual Alarm Security Wall Mount Lock Jewelry & Valuables Pink
- Price
- $161.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Tenamic Safe Storage Box 0.23 Cubic Feet Electronic Digital Security Box Keypad Lock Box Cabinet Safes Solid Alloy Steel Office Hotel Home Safe Pink
- Price
- $37.56
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 8mo ago

Small Safes for Home Small Safe Box Mini Safe with Coin Slot Personal Safes for Money Cash Documents Kids Safety Box with Digital Keyboard & Sensor Light Caja Fuerte Para Dinero 0.23 Cubic (pink)
- Price
- $32.88
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
28
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
26%
- GOLDENKEY22%
- CDC DIGI17%
- Yuanshikj11%
- Mutak10%
- KYODOLED8%
- Tenamic6%
Demand
Pink Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pink Safe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink safe72K/yr
- purple safe9K/yr
- safe pink9K/yr
- cute safe5K/yr
- pink money safe5K/yr
- pink safe box7K/yr
- pink fireproof safe5K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Safe
We read the reviews and the return reasons for every product selling here.
“its just not a good fit for what I was expecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Safe questions
Answered from the same tracked data.









