Is Pink Paper Lanterns profitable to sell on Amazon United States?

Flapen scores Pink Paper Lanterns 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $32K a year across 48 tracked products. Amazon counts 0 of the 9 products launched in the last year as successful launches. Search demand grew +18.2% in the last 90 days.

How competitive is the Pink Paper Lanterns niche on Amazon United States?

35 brands and 39 sellers compete in Pink Paper Lanterns on Amazon United States. The top 5 Pink Paper Lanterns products take 33% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Pink Paper Lanterns?

Pink Paper Lanterns buyers on Amazon United States complain most about Size-Overall, Functionality-Overall, and Strength. Returns run at 3.8% of orders.

When does demand for Pink Paper Lanterns peak?

Search demand for Pink Paper Lanterns on Amazon United States peaks in May, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Pink Paper Lanterns niche?

Pink Paper Lanterns sells for $16.90 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.06 to $49.01. The average product has 635 reviews, the count a new listing must catch up to.

Pink Paper Lanterns

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend only $32K a year here, so Pink Paper Lanterns is a Maybe.

Filters No Dominant Brand

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $32K/yr60K searches / yr
90-day growth: +18.2%search demand this quarter
Competition: 33%top-5 click share · 35 brands · 39 sellers

Flapen Score

Pink Paper Lanterns against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Paper Lanterns is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Pink Paper Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Paper Lanterns 60K times last year and spent an estimated $32K. The top 5 brands take 43% of clicks. Demand peaks in May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months: 60K
Growth, 90 days vs prior 90: +18.2%
Conversion, latest week: 3.2%
Market size, estimated: $32Ka year
Peak month: May2.4× the quietest month
Top search term: pink paper lanterns21K searches a year

02 · Price

A sale here is worth $16.90.

Listings sell for $16.90 on average, from $8.06 to $49.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.90 that is $0 to $2K a year per listing.

Average price: $16.90inside the $15 to $100 sweet spot
Price range: $8.06–$49.01
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #660 within Novelty Lighting. It carries 635 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 4.4%
Average rank: #660in Novelty Lighting
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 635per listing
Listings tracked: 48

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 0Amazon's first-year sales bar
Average brand age: 34 months

Products