Pink Multitool

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+16.2%

Conversion, latest week

3.5%

Market size, estimated

$55Ka year

Peak month

December3.6× the quietest month

Top search term

pink swiss army knife19K searches a year

Listings sell for $27.06 on average, from $9.44 to $87.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.06 that is $0 to $3K a year per listing.

Average price

$27.06inside the $15 to $100 sweet spot

Price range

$9.44–$87.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #379 within Knives, Parts & Accessories. It carries 2,724 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

90%

Out of stock, average day

8.5%

Average rank

#379in Knives, Parts & Accessories

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,724per listing

Listings tracked

30

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months