Is Pink Mask profitable to sell on Amazon United States?

Flapen scores Pink Mask 49 out of 100 on Amazon United States, a Fail. Shoppers spend $206K a year across 23 tracked products. Amazon counts 2 of the 4 products launched in the last year as successful launches. Search demand grew -16.5% in the last 90 days.

How competitive is the Pink Mask niche on Amazon United States?

20 brands and 32 sellers compete in Pink Mask on Amazon United States. The top 5 Pink Mask products take 59% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Pink Mask?

Pink Mask buyers on Amazon United States complain most about Allergies, Thickness, and Skin Health. Returns run at 0.6% of orders.

When does demand for Pink Mask peak?

Search demand for Pink Mask on Amazon United States peaks in Jan–Feb, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Pink Mask niche?

Pink Mask sells for $11.76 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.24 to $25.55. The average product has 29,557 reviews, the count a new listing must catch up to.

Pink Mask

Fail

The average product has 29,557 reviews to catch up to, so Pink Mask is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $206K/yr257K searches / yr
90-day growth: -16.5%search demand this quarter
Competition: 59%top-5 click share · 20 brands · 32 sellers

Flapen Score

Pink Mask against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Mask is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Pink Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Mask 257K times last year and spent an estimated $206K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months: 257K
Growth, 90 days vs prior 90: -16.5%
Conversion, latest week: 6.8%
Market size, estimated: $206Ka year
Peak month: January1.9× the quietest month
Top search term: pink mask76K searches a year

02 · Price

A sale here is worth $11.76.

Listings sell for $11.76 on average, from $6.24 to $25.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $11.76 that is $12K to $15K a year per listing.

Average price: $11.76under the $15 to $100 sweet spot
Price range: $6.24–$25.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $12K–$15K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Masks & Respirators. It carries 29,557 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 91%
Out of stock, average day: 0.0%
Average rank: #99in Masks & Respirators
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 29,557per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 42 months

Products