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Pink Lock

Fail

Demand is soft, at -10.3% this quarter, so Pink Lock is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$94K/yr136K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
67%top-5 click share · 10 brands · 58 sellers

Flapen Score

Pink Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Lock is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Lock 136K times last year and spent an estimated $94K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
7.5%
Market size, estimated
$94Ka year
Peak month
August3.0× the quietest month
Top search term
pink lock54K searches a year

02 · Price

A sale here is worth $9.19.

Listings sell for $9.19 on average, from $5.01 to $25.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.19 that is $2K to $5K a year per listing.

Average price
$9.19under the $15 to $100 sweet spot
Price range
$5.01–$25.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Padlocks & Hasps. It carries 9,612 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Padlocks & Hasps
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
9,612per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pink Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Puroma33%
  • Master Lock33%
  • ZHEGE18%
  • UP Security4%
  • Veseek3%
  • eLinkSmart3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Pink Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Pink Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink lock54K/yr
  • pink locker lock22K/yr
  • pink combination lock12K/yr
  • locker lock pink8K/yr
  • pink padlock5K/yr
  • pink lock for locker4K/yr
  • pink master lock6K/yr
  • lock pink5K/yr
  • pink locks4K/yr
  • combination lock pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Lock

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Locking Mechanism”
22%of negative reviews mention “Locking Mechanism”
2.3%of orders come back
“Broken Lock”
A buyer, on “Locking Mechanism”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pink Lock questions

Answered from the same tracked data.