pink lock
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$5.01–$25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Market size
Bad$94K$94K/yr · 136K searches
Review moat
Bad9,611.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lock is a $94K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pink lock market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $92K–$115K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
58
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Puroma33%
- Master Lock33%
- ZHEGE18%
- UP Security4%
- Veseek3%
- eLinkSmart3%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.0×
Top pink lock search terms
- pink lock54K/yr
- pink locker lock22K/yr
- pink combination lock12K/yr
- locker lock pink8K/yr
- pink padlock5K/yr
- pink lock for locker4K/yr
- pink master lock6K/yr
- lock pink5K/yr
- pink locks4K/yr
- combination lock pink4K/yr
Top pink lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master Lock 1530DPNK Locker Lock Combination Padlock 1 Pack Pink
Master Lock$8.954.7★1,561 rev
ZHEGE Combination Lock Gym Locker Lock 4 Digit Combination Padlock (Pink)
ZHEGE$7.014.5★18,329 rev
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage (Pink)
Puroma$7.074.5★33,990 rev
Master Lock Pink Covered Aluminum Keyed Padlock with Steel Shackle Lock for Gym or School Locker with 1-9/16 Inch Lock Body 146D
Master Lock$6.134.7★22,254 rev
Puroma Lock Keyed Padlock 2 Pack Aluminum Locks with 3 Keys Alike 7/8 Inch Locker Lock 43mm Small Padlocks for Gate Fence Shed Toolbox School Gym Locker (Pink)
Puroma$9.114.8★1,201 rev
Newest
by launch date
Bling Combination Lock for Locker Crystal 4 Digit Code Locks Outdoor Padlock for Gym School Sports Fence Toolbox Gate Case Room Hasp Storage (Pink)
Veseek$16.7613 rev
M METERXITY 1-Pack Combo Padlock Heart 3-Digit Password Pink
M METERXITY$5.0129 rev
Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Pink)
Puroma$7.491,220 rev
Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Basic Pink Rose)
Puroma$7.001,220 rev
Puroma Keyed Padlock with 2 Keys Alike 7/8 Inch Locker Lock 40mm Heavy-Duty Locks for School Gym Locker Gate Fence Hasp Cabinet Toolbox (Pink)
Puroma$6.734,391 rev
Trending
90-day click momentumM METERXITY 1-Pack Combo Padlock Heart 3-Digit Password Pink
M METERXITY$5.013.8★
Puroma Keyed Padlock with 2 Keys Alike 7/8 Inch Locker Lock 40mm Heavy-Duty Locks for School Gym Locker Gate Fence Hasp Cabinet Toolbox (Pink)
Puroma$6.734.6★
Bling Combination Lock for Locker Crystal 4 Digit Code Locks Outdoor Padlock for Gym School Sports Fence Toolbox Gate Case Room Hasp Storage (Pink)
Veseek$16.764.4★
Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Pink)
Puroma$7.494.4★
Master Lock 1530DCM Locker Lock Combination Padlock 1 Count (Pack of 1) Colors May Vary
Master Lock$6.204.6★
What buyers say about pink lock
What buyers praise and complain about, mined from review topics.What buyers love
“Great simple lock”
“Easy to Use”
“The color was accurate”
“Excellent quality”
“Exactly what I wanted”
“Also functional”
“Fits perfectly”
“Affordable”
“Durable and easy to use”
“Programming them was easy”
What buyers complain about
“Broken Lock”
“it's already malfunction”
“Very deceiving”
“Garbage”
“Broke within 6 months”
“Flimsy + unclear instructions”
“Small”
“Poor setup”
“I got the colour red or it might be pink”
“Not easy to use”
Top return reasons
Common questions
- Is pink lock profitable to sell on Amazon United States?
- The niche generates $94K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the pink lock niche?
- 10 brands and 58 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in pink lock?
- Top complaints mined from reviews: Locking Mechanism, Functionality-Overall, Advertised Vs Actual Product. The return rate is 2.3%.
- When does demand for pink lock peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pink lock niche?
- Listings span $5.01–$25.41; the average listing price is $9.19 (sweet spot $15–$100). The average incumbent carries 9,612 reviews — the moat a new listing must climb.