Is Pink Knife profitable to sell on Amazon United States?

Flapen scores Pink Knife 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $200K a year across 39 tracked products. Amazon counts 0 of the 9 products launched in the last year as successful launches. Search demand grew +7.0% in the last 90 days.

How competitive is the Pink Knife niche on Amazon United States?

26 brands and 57 sellers compete in Pink Knife on Amazon United States. The top 5 Pink Knife products take 41% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Pink Knife?

Pink Knife buyers on Amazon United States complain most about Ease Of Use, Sharpness, and Size-Overall. Returns run at 1.1% of orders.

When does demand for Pink Knife peak?

Search demand for Pink Knife on Amazon United States peaks in Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Pink Knife niche?

Pink Knife sells for $18.93 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.69 to $68.54. The average product has 2,508 reviews, the count a new listing must catch up to.

Pink Knife

Maybe

Returns run at only 1.1% of orders. But buyers convert on only 2.7% of searches, so Pink Knife is a Maybe.

Flapen Score: 57
57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size: $200K/yr395K searches / yr
90-day growth: +7.0%search demand this quarter
Competition: 41%top-5 click share · 26 brands · 57 sellers

Flapen Score

Pink Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Knife is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Pink Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Knife 395K times last year and spent an estimated $200K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months: 395K
Growth, 90 days vs prior 90: +7.0%
Conversion, latest week: 2.7%
Market size, estimated: $200Ka year
Peak month: December2.9× the quietest month
Top search term: pink pocket knife106K searches a year

02 · Price

A sale here is worth $18.93.

Listings sell for $18.93 on average, from $8.69 to $68.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.93 that is $5K to $9K a year per listing.

Average price: $18.93inside the $15 to $100 sweet spot
Price range: $8.69–$68.54
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$9K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #302 within Knives, Parts & Accessories. It carries 2,508 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 95%
Out of stock, average day: 3.9%
Average rank: #302in Knives, Parts & Accessories
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 2,508per listing
Listings tracked: 39

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 9
Successful launches: 0Amazon's first-year sales bar
Average brand age: 46 months

Products