Is pink flashlight profitable to sell on Amazon United States?

The niche generates $84K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the pink flashlight niche?

15 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in pink flashlight?

Top complaints mined from reviews: Size-Overall, Battery Life, Functionality-Overall. The return rate is 1.3%.

When does demand for pink flashlight peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the pink flashlight niche?

Listings span $7.82–$28.54; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 3,615 reviews — the moat a new listing must climb.

pink flashlight

Worth a look

Shows low returns (1.3%), but a small market ($84K/yr) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.05

avg listing price — sweet spot $15–$100

Price range

Good$7.82–$28.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,614.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 89K searches

According to Flapen's Amazon United States niche tracking, pink flashlight is a $84K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pink flashlight market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $70K–$84K; units × avg price
Conversion rate: 6.7%
Avg BSR: #216
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 10.7%
Avg brand age: 44 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

27%

EverBrite22%
GORILLA GRIP19%
Police Security14%
Dorcy7%
AHIER6%
WdtPro6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top pink flashlight search terms

pink flashlight69K/yr +21.5%5.5% conv.
flashlight pink11K/yr +50.0%7.1% conv.
pink flashlight rechargeable6K/yr +18.0%3.4% conv.
pink flash light4K/yr +24.4%4.4% conv.

All search terms

Top pink flashlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GORILLA GRIP Powerful LED 750 FT Water Resistant 5 Adjustable Mode Tactical Flashlight High Lumens Ultra Bright Battery Life Zoom Flashlights Small Camping Car Mini Flash Light Accessories Pink

GORILLA GRIP$12.534.6★5,696 rev

EverBrite Small Flashlight Compact LED Flash Light with 3 Modes 3 AAA Batteries Included Water-Resistant Mini Flashlight for Home Emergencies and Camping Pink 1 Pack

EverBrite$9.224.7★283 rev

Police Security Maiden Pink LED Flashlight - 180 Lumen

Police Security$16.804.5★845 rev

Dorcy 55 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Pink ( 41-2509)

Dorcy$10.024.6★10,250 rev

AHIER 9 LED Glow in Dark Flashlights Rubber Coated Small Flashlights with Straps Portable Handy Lights for Camping Hiking Indoor Assorted Colors (Pink)

AHIER$7.824.0★158 rev

Newest

by launch date

Rechargeable Flashlights High Lumens 100000LM LED Super Bright Flash Light

CHILDBOT$26.364,489 rev

10mo ago

WdtPro LED Rechargeable Flashlight 2 Pack 3 Modes Super Bright High Lumens Flashlights Zoomable Tactical Flash Light with LCD Display IP65 Waterproof Flashlights for Home Emergency Camping - Pink

WdtPro$23.961,214 rev

10mo ago

Kizmyee Silicone Kids Led Flashlight Toy for Boys & Girls

Kizmyee$13.94219 rev

11mo ago

Victoper LED Flashlight 2 Pack Pink Bright Tactical Torch High Lumens 5 Modes Waterproof Zoomable Flash Light for Outdoor Birthday Gifts for Men Dorm Room Hiking Camping Essentials Gear for Guys

Victoper$16.4861 rev

1y ago

GORILLA GRIP Powerful LED 750 FT Water Resistant 5 Adjustable Mode Tactical Flashlight High Lumens Ultra Bright Battery Life Zoom Flashlights Small Camping Car Mini Flash Light Accessories Pink

GORILLA GRIP$12.535,696 rev

1y ago

What buyers say about pink flashlight

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow43%

“Pretty bright”

Value For Money7%

“Good value”

Quality-Overall5%

“Compact, and seems well made”

Color5%

“Cute color”

Size-Overall5%

“Great size”

Ease Of Use5%

“easy to use”

Portability3%

“Portability is excellent”

Advertised Vs Actual Product3%

“As advertised”

Weight Light2%

“Lightweight and shine brightly”

Efficiency2%

“Works well”

What buyers complain about

Size-Overall14%

“A bit bigger than I wanted”

Battery Life12%

“Batteries didn't work”

Functionality-Overall10%

“Didnt work”

Brightness/Shine/Glow9%

“Not super bright”

Quality-Overall7%

“Poor quality”

Charging5%

“After that, it stopped charging”

Defective Material/Parts5%

“One of them doesnt work”

Value For Money3%

“Cost as much to replace 3 batteries as it did to purchase flashlight; unacceptable”

Durability3%

“Break easily”

Heating2%

“Gets hot quickly”

Top return reasons

Size-Overall31%

Brightness/Shine/Glow20%

Battery Inclusion8%

Value For Money7%

Functionality-Overall6%

Advertised Vs Actual Product5%

Color4%

Charging3%

Defective Material/Parts3%

Weight Heavy2%

Common questions

Is pink flashlight profitable to sell on Amazon United States?: The niche generates $84K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the pink flashlight niche?: 15 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in pink flashlight?: Top complaints mined from reviews: Size-Overall, Battery Life, Functionality-Overall. The return rate is 1.3%.
When does demand for pink flashlight peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the pink flashlight niche?: Listings span $7.82–$28.54; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 3,615 reviews — the moat a new listing must climb.