Is Pink Flameless Candles profitable to sell on Amazon United States?

Flapen scores Pink Flameless Candles 45 out of 100 on Amazon United States, a Fail. Shoppers spend $75K a year across 66 tracked products. Amazon counts 2 of the 16 products launched in the last year as successful launches. Search demand grew -51.5% in the last 90 days.

How competitive is the Pink Flameless Candles niche on Amazon United States?

43 brands and 50 sellers compete in Pink Flameless Candles on Amazon United States. The top 5 Pink Flameless Candles products take 25% of clicks, and the top 5 brands take 40%.

What do buyers complain about in Pink Flameless Candles?

Pink Flameless Candles buyers on Amazon United States complain most about Color, Durability, and Size-Overall. Returns run at 6.1% of orders, which is high.

When does demand for Pink Flameless Candles peak?

Search demand for Pink Flameless Candles on Amazon United States peaks in Jan–Feb–Mar, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Pink Flameless Candles niche?

Pink Flameless Candles sells for $21.98 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.07 to $55.03. The average product has 3,830 reviews, the count a new listing must catch up to.

Pink Flameless Candles

Fail

Demand is soft, at -51.5% this quarter, so Pink Flameless Candles is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $75K/yr136K searches / yr
90-day growth: -51.5%search demand this quarter
Competition: 25%top-5 click share · 43 brands · 50 sellers

Flapen Score

Pink Flameless Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Flameless Candles is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Pink Flameless Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Flameless Candles 136K times last year and spent an estimated $75K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months: 136K
Growth, 90 days vs prior 90: -51.5%
Conversion, latest week: 2.5%
Market size, estimated: $75Ka year
Peak month: January3.6× the quietest month
Top search term: pink flameless candles46K searches a year

02 · Price

A sale here is worth $21.98.

Listings sell for $21.98 on average, from $6.07 to $55.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.98 that is $0 to $2K a year per listing.

Average price: $21.98inside the $15 to $100 sweet spot
Price range: $6.07–$55.03
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #335 within Novelty Lighting. It carries 3,830 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 4.5%
Average rank: #335in Novelty Lighting
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 3,830per listing
Listings tracked: 66

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 16
Successful launches: 2Amazon's first-year sales bar
Average brand age: 30 months

Products