Pink Drill

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

5.2%

Market size, estimated

$1.1Ma year

Peak month

December1.9× the quietest month

Top search term

drill set for women215K searches a year

Listings sell for $40.50 on average, from $19.70 to $77.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $40.50 that is $41K to $51K a year per listing.

Average price

$40.50inside the $15 to $100 sweet spot

Price range

$19.70–$77.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$41K–$51K

Returns

2.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #47 within Tool Sets. It carries 5,250 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#47in Tool Sets

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,250per listing

Listings tracked

23

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months