Is Pink Desk Lamp profitable to sell on Amazon United States?

Flapen scores Pink Desk Lamp 48 out of 100 on Amazon United States, a Fail. Shoppers spend $19K a year across 39 tracked products. Amazon counts 2 of the 4 products launched in the last year as successful launches. Search demand grew -12.6% in the last 90 days.

How competitive is the Pink Desk Lamp niche on Amazon United States?

33 brands and 45 sellers compete in Pink Desk Lamp on Amazon United States. The top 5 Pink Desk Lamp products take 39% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Pink Desk Lamp?

Pink Desk Lamp buyers on Amazon United States complain most about Durability, Charging, and Brightness/Shine/Glow. Returns run at 2.6% of orders.

When does demand for Pink Desk Lamp peak?

Search demand for Pink Desk Lamp on Amazon United States peaks in Aug–Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Pink Desk Lamp niche?

Pink Desk Lamp sells for $22.02 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.91 to $47.89. The average product has 2,083 reviews, the count a new listing must catch up to.

Pink Desk Lamp

Fail

Shoppers spend only $19K a year here, so Pink Desk Lamp is a Fail.

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $19K/yr64K searches / yr
90-day growth: -12.6%search demand this quarter
Competition: 39%top-5 click share · 33 brands · 45 sellers

Flapen Score

Pink Desk Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Desk Lamp is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Pink Desk Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Desk Lamp 64K times last year and spent an estimated $19K. The top 5 brands take 49% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months: 64K
Growth, 90 days vs prior 90: -12.6%
Conversion, latest week: 1.3%
Market size, estimated: $19Ka year
Peak month: December4.0× the quietest month
Top search term: girls desk lamp23K searches a year

02 · Price

A sale here is worth $22.02.

Listings sell for $22.02 on average, from $7.91 to $47.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.02 that is $0 to $2K a year per listing.

Average price: $22.02inside the $15 to $100 sweet spot
Price range: $7.91–$47.89
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #305 within Lamps & Shades. It carries 2,083 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 10.9%
Average rank: #305in Lamps & Shades
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 2,083per listing
Listings tracked: 39

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 31 months

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