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Pink Construction Vest

Fail

Demand is soft, at -22.0% this quarter, so Pink Construction Vest is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$108K/yr462K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
51%top-5 click share · 12 brands · 15 sellers

Flapen Score

Pink Construction Vest against its category

The dotted line is the Tools & Home Improvement average. Past it, Pink Construction Vest is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Construction Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Construction Vest 462K times last year and spent an estimated $108K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
1.6%
Market size, estimated
$108Ka year
Peak month
October5.8× the quietest month
Top search term
pink safety vest95K searches a year

02 · Price

A sale here is worth $15.06.

Listings sell for $15.06 on average, from $7.55 to $36.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.06 that is $4K to $8K a year per listing.

Average price
$15.06inside the $15 to $100 sweet spot
Price range
$7.55–$36.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Protective Workwear. It carries 2,109 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Protective Workwear
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,109per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Construction Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

11%

  • JKSafety33%
  • A-SAFETY32%
  • AK A-KSAFETY8%
  • HPHST7%
  • AYKRM5%
  • ASIPHITU4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Pink Construction Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.8×

Search terms

Top Pink Construction Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink safety vest95K/yr
  • pink construction vest67K/yr
  • pink reflective vest21K/yr
  • hot pink vest46K/yr
  • pink safety vest for women18K/yr
  • pink high vis vest7K/yr
  • hot pink safety vest11K/yr
  • safety vest pink10K/yr
  • pink vest top10K/yr
  • pink vest women14K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Construction Vest

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
38%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Too big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Construction Vest questions

Answered from the same tracked data.