pink box cutter
Skip itPrices mostly outside the sweet spot ($5.09–$15.42) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,044.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 145K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.09–$15.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pink box cutter is a $89K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pink box cutter market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $82K–$103K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.3%
- Avg brand age
- 39 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- WORKPRO30%
- Jetmore17%
- DIYSELF11%
- Topline10%
- Harita9%
- 60XT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pink box cutter search terms
- pink box cutter79K/yr
- box cutter pink19K/yr
- pink utility knife18K/yr
- box cutter for women10K/yr
- box cutters for women7K/yr
- pink box cutter retractable5K/yr
- utility knife pink4K/yr
- pink blade4K/yr
Top pink box cutter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WORKPRO Folding Utility Knife Quick Change Box Cutter
WORKPRO$9.864.8★2,107 rev
JETMORE Box Cutter 2 Pack Utility Knife Box Cutter Retractable Pink
Jetmore$7.934.6★1,767 rev
Box Cutter Retractable Folding Utility Knife with Aluminum Handle Heavy Duty Knife Back-lock Mechanism Stainless Belt Clip for Carpet Carton Box Cardboard with 5-piece Extra Blades (Pink)
Harita$12.474.8★862 rev
WORKPRO Folding Utility Knife Quick Change Box Cutter Pink Ribbon
WORKPRO$12.904.8★1,981 rev
TOPLINE Retractable Pink Utility Knife Retractable Pink Box Cutter Blade Storage Design 18-Piece SK5 Blades and a Dispenser Included
Topline$11.944.7★739 rev
Newest
by launch date
60XT Utility Knife Folding Safety Lock & Quick Change with 10 Extra SK5 Replacement Blade Lightweight Aluminum Handle & Pocket Clip Multi-Use Box Cutter Office Home Art Diy Great Gift Choice (Pink)
60XT$8.33146 rev
Vickay Folding Utility Knife Box Cutter with 5 SK5 Quick Change Blades Safety Axis Lock Design Razor Knife Lightweight Aluminum Handle Belt Clip for Office Home Artcraft (Hot Pink)
Vickay$12.922,192 rev
WORKPRO Folding Utility Knife Quick Change Box Cutter
WORKPRO$9.862,107 rev
WORKPRO Folding Utility Knife Quick Change Box Cutter Pink Ribbon
WORKPRO$12.901,981 rev
FUNBRO Cute Box Cutter Small Pocket Knife Gadgets
FUNBRO$9.845,945 rev
Trending
90-day click momentum
TOPLINE Folding Pink Utility Knife Pocket Folding Pink Box Cutter Blade Storage Design 18-Piece SK5 Blades and a Dispenser Included
Topline$10.094.6★
Vickay Folding Utility Knife Box Cutter with 5 SK5 Quick Change Blades Safety Axis Lock Design Razor Knife Lightweight Aluminum Handle Belt Clip for Office Home Artcraft (Hot Pink)
Vickay$12.924.6★
Box Cutter Retractable Box Opener Ceramic Box Cutter Built-In Magnetic Mini Box Cutter Safety Box Cutter Cute Box Cutter Small Box Cutter For Women Package Opener Box Opener Tool (PINK)
DOOOYU$7.734.4★
60XT Utility Knife Folding Safety Lock & Quick Change with 10 Extra SK5 Replacement Blade Lightweight Aluminum Handle & Pocket Clip Multi-Use Box Cutter Office Home Art Diy Great Gift Choice (Pink)
60XT$8.334.6★
TIFICAL 1Pack Box Cutter Retractable Snap Off Utility Knife Razor Knife
TIFICAL$5.094.5★
What buyers say about pink box cutter
What buyers praise and complain about, mined from review topics.What buyers love
“easy for to work”
“Excellent quality”
“The color is cute”
“Blades are sharp”
“Worth it”
“The product performs as advertised”
“And the blade seems sturdy enough”
“Good quality as described looks great comfortable grip”
“Perfect size”
“Has a magnet for convenient storage”
What buyers complain about
“Not durable”
“Quality control could be better - ordered a pack of 3”
“Size was a bit too big and heavy”
“The blades aren't as sharp as I'd prefer”
“Very hard to close”
“They're definitely made of cheap plastic on the outside”
“One doesn't work”
“The blade is way too close to my fingers no matter how I hold it”
“Cheap”
“Blade wont interchange”
Top return reasons
Common questions
- Is pink box cutter profitable to sell on Amazon United States?
- The niche generates $89K/yr across 18 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the pink box cutter niche?
- 13 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in pink box cutter?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for pink box cutter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pink box cutter niche?
- Listings span $5.09–$15.42; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 2,044 reviews — the moat a new listing must climb.