Is Pine Cone Candle profitable to sell on Amazon United States?

Flapen scores Pine Cone Candle 42 out of 100 on Amazon United States, a Fail. Shoppers spend $57K a year across 21 tracked products. Amazon counts 0 of the 4 products launched in the last year as successful launches. Search demand grew -14.9% in the last 90 days.

How competitive is the Pine Cone Candle niche on Amazon United States?

17 brands and 19 sellers compete in Pine Cone Candle on Amazon United States. The top 5 Pine Cone Candle products take 55% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Pine Cone Candle?

Pine Cone Candle buyers on Amazon United States complain most about Functionality-Overall, Alarm/Timer Accuracy, and Quality-Overall. Returns run at 6.4% of orders, which is high.

When does demand for Pine Cone Candle peak?

Search demand for Pine Cone Candle on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 42.1× the quietest.

What does it cost to enter the Pine Cone Candle niche?

Pine Cone Candle sells for $28.62 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.99 to $63.38. The average product has 307 reviews, the count a new listing must catch up to.

Pine Cone Candle

Fail

Shoppers spend only $57K a year here, so Pine Cone Candle is a Fail.

Filters No Dominant Brand Low Review Barrier High Returns

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $57K/yr106K searches / yr
90-day growth: -14.9%search demand this quarter
Competition: 55%top-5 click share · 17 brands · 19 sellers

Flapen Score

Pine Cone Candle against its category

The dotted line is the Tools & Home Improvement average. Past it, Pine Cone Candle is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Pine Cone Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Cone Candle 106K times last year and spent an estimated $57K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months: 106K
Growth, 90 days vs prior 90: -14.9%
Conversion, latest week: 1.9%
Market size, estimated: $57Ka year
Peak month: November42.1× the quietest month
Top search term: pinecone candle10K searches a year

02 · Price

A sale here is worth $28.62.

Listings sell for $28.62 on average, from $7.99 to $63.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.62 that is $3K to $7K a year per listing.

Average price: $28.62inside the $15 to $100 sweet spot
Price range: $7.99–$63.38
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #1,453 within Novelty Lighting. It carries 307 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 62%
Prime listings: 95%
Out of stock, average day: 35.8%
Average rank: #1,453in Novelty Lighting
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 307per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 27 months

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