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Picture Hanging Wire

Maybe

Buyers convert on 17.8% of searches. But prices span $4.53–$18.05, mostly outside the sweet spot, so Picture Hanging Wire is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$815K/yr521K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
59%top-5 click share · 12 brands · 22 sellers

Flapen Score

Picture Hanging Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Picture Hanging Wire is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hanging Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Picture Hanging Wire 521K times last year and spent an estimated $815K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
17.8%
Market size, estimated
$815Ka year
Peak month
January1.2× the quietest month
Top search term
picture hanging wire203K searches a year

02 · Price

A sale here is worth $8.79.

Listings sell for $8.79 on average, from $4.53 to $18.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $8.79 that is $44K to $53K a year per listing.

Average price
$8.79under the $15 to $100 sweet spot
Price range
$4.53–$18.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$44K–$53K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Picture Hangers. It carries 1,419 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Picture Hangers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,419per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Picture Hanging Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$81K$163K$244K$326K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • Cerpourt40%
  • SIDENUO14%
  • kosprie8%
  • Blisstime8%
  • HangDone7%
  • Taocar5%

Demand

Picture Hanging Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Picture Hanging Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture hanging wire203K/yr
  • picture wire86K/yr
  • hanging wire50K/yr
  • wire for hanging pictures29K/yr
  • picture frame wire26K/yr
  • picture hanging wire heavy duty15K/yr
  • picture wire heavy duty12K/yr
  • picture frame wire for hanging13K/yr
  • hanging wire for picture frames13K/yr
  • picture wire hanging10K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hanging Wire

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“No instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Picture Hanging Wire questions

Answered from the same tracked data.