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Picture Hanging Kit

Maybe

Shoppers spend $4.4M a year here. But the average product has 6,557 reviews to catch up to, so Picture Hanging Kit is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size
$4.4M/yr3.9M searches / yr
90-day growth
+4.5%search demand this quarter
Competition
51%top-5 click share · 21 brands · 88 sellers

Flapen Score

Picture Hanging Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Picture Hanging Kit is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hanging Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Picture Hanging Kit 3.9M times last year and spent an estimated $4.4M. The top 5 brands take 62% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
11.1%
Market size, estimated
$4.4Ma year
Peak month
January1.2× the quietest month
Top search term
picture hanging kit1.3M searches a year

02 · Price

A sale here is worth $10.19.

Listings sell for $10.19 on average, from $4.84 to $35.13. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $10.19 that is $102K to $127K a year per listing.

Average price
$10.19under the $15 to $100 sweet spot
Price range
$4.84–$35.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
10,000–12,500
Revenue per listing a year
$102K–$127K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #40 within Picture Hangers. It carries 6,557 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#40in Picture Hangers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,557per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Picture Hanging Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$218K$437K$655K$874K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

88

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

51%

Top 20: 89%

Open market

33%

  • KURUI26%
  • Amazon Basics18%
  • Romeda7%
  • Mr. Pen6%
  • FUZANWJ5%
  • Go Hang It!5%

Demand

Picture Hanging Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Picture Hanging Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture hanging kit1.3M/yr
  • picture hanging hooks638K/yr
  • picture hangers678K/yr
  • picture hanging hardware276K/yr
  • picture hanging173K/yr
  • picture hooks112K/yr
  • picture hanger106K/yr
  • wall hanging kit88K/yr
  • frame hanging kit69K/yr
  • picture frame hangers96K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hanging Kit

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Picture Hanging Kit questions

Answered from the same tracked data.