photocell outdoor lighting
Worth a lookShows searches that convert (8.5% search→purchase), but a small market ($38K/yr) keeps it on the watch list.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.77–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Review moat
Good1,439.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, photocell outdoor lighting is a $38K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
photocell outdoor lighting market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $36K–$43K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 4.8%
- Avg brand age
- 53 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
37
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
39%
Top 20: 86%
Open market
36%
- RAWILL15%
- ORRGENA13%
- J.LUMI12%
- Ceoighe9%
- GBAYSA7%
- NSI7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top photocell outdoor lighting search terms
- photo cell16K/yr
- photo eye sensor for outdoor lights9K/yr
- photocell outdoor lighting3K/yr
- day night sensor outdoor light3K/yr
Top photocell outdoor lighting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2-Pack Dusk to Dawn/Day Night Sensor Photoelectric Switch Photo Cell Sensor 110V/120V/220V/240V Input UL Listed IP65 Water-Resistant Photocell for Outdoor Light
ORRGENA$16.714.5★1,763 rev
1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$11.874.5★103 rev
Ceoighe 2 Pack Photocell Sensor for Outdoor Lights 120VAC 50/60 Hz
Ceoighe$17.524.6★187 rev
J.LUMI YCA1031 Photocell Sensor for Outdoor Lights 120V Dusk to Dawn Light Control with Wall Plate Included Post Eye Button Photocontrol UL Listed
J.LUMI$13.304.6★272 rev
GBAYSA 1 Pack Outdoor Photoelectric Sensor Dusk to Dawn Swivel Mount Conduit Lighting Control with Photocell Automatic Adjustable Photo Sensor Switch for Indoor and Outdoor Light
GBAYSA$9.774.5★625 rev
Newest
by launch date
2 Pack Dusk to Dawn & Day Night Sensor Wide Voltage 120-277VAC 50/60 Hz IP65 Waterproof Swivel Mount Photocell for Yard/Parking Lot/Street
RAWILL$19.025 rev
QWORK 120V AC Light Control Sensor Switch 2 Pack Photoelectric Switch for Automatic Lighting Auto-on Off Post Eye Light Control
QWORK$9.811 rev
1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$11.87103 rev
Dusk to Dawn/Day Night Sensor Greencycle Water Resistant Photocell Sensor
greencycle$9.37450 rev
Dusk to Dawn Sensor for Outdoor Lighting 120-277V Photocell Sensor for Outdoor Light Photoelectric Switch Light Sensor for Outdoor Lighting
PPZ$8.7196 rev
Trending
90-day click momentumQWORK 120V AC Light Control Sensor Switch 2 Pack Photoelectric Switch for Automatic Lighting Auto-on Off Post Eye Light Control
QWORK$9.815.0★
1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$11.874.5★
LifCratms 1 Pack Dusk to Dawn Sensor for Outdoor Lighting Photocell Light Sensor 120-277V Photoelectric Switch Replacement with Wire Caps Hardwired Post Eye Light Suitable
LifCratms$6.773.8★
2 Pack Dusk to Dawn & Day Night Sensor Wide Voltage 120-277VAC 50/60 Hz IP65 Waterproof Swivel Mount Photocell for Yard/Parking Lot/Street
RAWILL$19.025.0★
Ceoighe 4 Pack Photocell Sensor for Outdoor Lights 120VAC 50/60 Hz
Ceoighe$30.374.6★
What buyers say about photocell outdoor lighting
What buyers praise and complain about, mined from review topics.What buyers love
“Nice & bright”
“As advertised”
“Great product well made”
“and effective”
“has very good instructions for installation”
“Good Value”
“Easy to use”
“Good sensor”
“Bulbs work really well”
“it works great”
What buyers complain about
“Didn't last a month”
“Dont work consistently”
“Obviously some major quality control issues with this manufacturer”
“it's very small in diameter”
“None of the three items worked”
“Very dark for a daylight light bulb”
“Unfortunately I waited to long to install so”
“They are a little bright for me”
“Not worth the money”
“Sent used device”
Top return reasons
Common questions
- Is photocell outdoor lighting profitable to sell on Amazon United States?
- The niche generates $38K/yr across 34 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the photocell outdoor lighting niche?
- 24 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in photocell outdoor lighting?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.8%.
- When does demand for photocell outdoor lighting peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the photocell outdoor lighting niche?
- Listings span $6.77–$38.61; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 1,440 reviews — the moat a new listing must climb.