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Photocell Outdoor Lighting

Maybe

Buyers convert on 8.5% of searches. But shoppers spend only $38K a year here, so Photocell Outdoor Lighting is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$38K/yr31K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
39%top-5 click share · 24 brands · 37 sellers

Flapen Score

Photocell Outdoor Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Photocell Outdoor Lighting is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photocell Outdoor Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Photocell Outdoor Lighting 31K times last year and spent an estimated $38K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
8.5%
Market size, estimated
$38Ka year
Peak month
November1.9× the quietest month
Top search term
photo cell16K searches a year

02 · Price

A sale here is worth $14.38.

Listings sell for $14.38 on average, from $6.77 to $38.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.38 that is $0 to $1K a year per listing.

Average price
$14.38under the $15 to $100 sweet spot
Price range
$6.77–$38.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #162 within Lighting Accessories. It carries 1,440 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#162in Lighting Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,440per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Photocell Outdoor Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

37

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

39%

Top 20: 86%

Open market

36%

  • RAWILL15%
  • ORRGENA13%
  • J.LUMI12%
  • Ceoighe9%
  • GBAYSA7%
  • NSI7%

Demand

Photocell Outdoor Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Photocell Outdoor Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo cell16K/yr
  • photo eye sensor for outdoor lights9K/yr
  • photocell outdoor lighting3K/yr
  • day night sensor outdoor light3K/yr

Reviews and returns

What reviews say buyers love and hate about Photocell Outdoor Lighting

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Durability”
3.8%of orders come back
“Didn't last a month”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Photocell Outdoor Lighting questions

Answered from the same tracked data.