photo cell for outdoor lighting
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.77–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,326.86avg incumbent reviews — the moat a new listing must climb
Market size
Good$301K$301K/yr · 272K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, photo cell for outdoor lighting is a $301K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
photo cell for outdoor lighting market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $295K–$369K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.0%
- Avg brand age
- 56 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
41
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
37%
Top 20: 79%
Open market
45%
- ORRGENA13%
- RAWILL12%
- J.LUMI11%
- NSI7%
- Ceoighe7%
- Flutesan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top photo cell for outdoor lighting search terms
- photocell sensor for outdoor lights61K/yr
- photocell37K/yr
- photo cell for outdoor lighting37K/yr
- photocell sensor19K/yr
- photo cell16K/yr
- photoelectric switch11K/yr
- photo sensor for outdoor light12K/yr
- photo cell sensor for outside dusk to dawn lights4K/yr
- photo eye sensor for outdoor lights9K/yr
- fotocelda 110v para exterior7K/yr
Top photo cell for outdoor lighting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2-Pack Dusk to Dawn/Day Night Sensor Photoelectric Switch Photo Cell Sensor 110V/120V/220V/240V Input UL Listed IP65 Water-Resistant Photocell for Outdoor Light
ORRGENA$16.714.5★1,763 rev
J.LUMI YCA1031 Photocell Sensor for Outdoor Lights 120V Dusk to Dawn Light Control with Wall Plate Included Post Eye Button Photocontrol UL Listed
J.LUMI$13.304.6★272 rev
NSi Industries LLC TORK RKP301 Outdoor 120-Volt Button Photocontrol - Controls Lighting Dusk to Dawn for Lamp Posts and Lighting Fixtures- Compatible with Incandescent/Compact Fluorescent/Halogen/LED
NSI$9.924.5★166 rev
1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$11.874.5★103 rev
Ceoighe 2 Pack Photocell Sensor for Outdoor Lights 120VAC 50/60 Hz
Ceoighe$17.524.6★187 rev
Newest
by launch date1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$11.87103 rev
Dusk to Dawn/Day Night Sensor Greencycle Water Resistant Photocell Sensor
greencycle$9.37450 rev
Dusk to Dawn Sensor for Outdoor Lighting 120-277V Photocell Sensor for Outdoor Light Photoelectric Switch Light Sensor for Outdoor Lighting
PPZ$8.7196 rev
2-Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$18.07103 rev
LifCratms 1 Pack Dusk to Dawn Sensor for Outdoor Lighting Photocell Light Sensor 120-277V Photoelectric Switch Replacement with Wire Caps Hardwired Post Eye Light Suitable
LifCratms$6.7744 rev
Trending
90-day click momentum1 Pack Photocell Sensor for Outdoor Lights 120VAC Dusk to Dawn Photocell Switch IP54 Waterproof for Yard Parking Lot Street
RAWILL$11.874.5★
Dusk to Dawn/Day Night Sensor Greencycle Water Resistant Photocell Sensor
greencycle$9.374.6★
LifCratms 1 Pack Dusk to Dawn Sensor for Outdoor Lighting Photocell Light Sensor 120-277V Photoelectric Switch Replacement with Wire Caps Hardwired Post Eye Light Suitable
LifCratms$6.773.8★
2-Pack 105V-130V AC Photocell Light SensorsAutomatic Dusk-to-Dawn Illumination Switches - WeatherproofFit for Outdoor Lighting Photoelectric Controls with Sunrise & Sunset Detection
Stitokg$12.684.1★
Keilton 120V AC Dusk to Dawn Photocell Light Sensor Outdoor Hard-Wired
Keilton$8.664.5★
What buyers say about photo cell for outdoor lighting
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Nice & bright”
“Excellent product works as described”
“Works great so far”
“Good Value”
“Installed and doing its job”
“Easy to use”
“I like the timer feature”
“it works great”
“Good sensor”
What buyers complain about
“It broke on the second week of using”
“Dont work consistently”
“Obviously some major quality control issues with this manufacturer”
“All units defective”
“it's very small in diameter”
“will not light”
“The timer is no good”
“Didnt work as advertised”
“Unfortunately I waited to long to install so”
“Not worth the money”
Top return reasons
Common questions
- Is photo cell for outdoor lighting profitable to sell on Amazon United States?
- The niche generates $301K/yr across 42 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the photo cell for outdoor lighting niche?
- 28 brands and 41 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in photo cell for outdoor lighting?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.9%.
- When does demand for photo cell for outdoor lighting peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the photo cell for outdoor lighting niche?
- Listings span $6.77–$38.61; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.