Skip to content
55

phillips screwdriver #2

Worth a look

Shows low returns (1.0%), but a small market ($90K/yr) keeps it on the watch list.

Market size 23Growth 28Conversion 89Competition 69Returns 95Price range 77Avg price 79Brand share 65Review moat 42Quality gap 23

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.52

avg listing price — sweet spot $15–$100

Price range

Great$5.23–$49.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,256.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Market size

Bad$90K

$90K/yr · 53K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, phillips screwdriver #2 is a $90K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

phillips screwdriver #2 market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$66K–$83K
units × avg price
Conversion rate
10.4%
Avg BSR
#534
Page quality
0%
Prime
97%
Sponsored
62%
Out of stock
1.5%
Avg brand age
63 months
Avg seller age
137 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

80

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

28%

  • CRAFTSMAN29%
  • Generic16%
  • Sharden9%
  • ROTATION7%
  • Kobaalt6%
  • Amartisan5%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +2.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Top phillips screwdriver #2 search terms

  • philips head screw driver26K/yr
  • kobalt screwdriver set18K/yr
  • kobalt screwdriver9K/yr
All search terms

Top phillips screwdriver #2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$14K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about phillips screwdriver #2

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Amazing quality”

Value For Money18%

“reasonably priced”

Ease Of Use11%

“Great Product and easy to work with”

Advertised Vs Actual Product6%

“Exactly as shown”

Grip4%

“Comfortable grip”

Functionality-Overall3%

“It will always be useful”

Strength3%

“sturdy case that keeps every bit”

Durability3%

“the bits are made from durable”

Size-Overall3%

“variety of size is good”

Maintenance And Repair2%

“Makes Repairs a Breeze”

What buyers complain about

Quality-Overall23%

“No quality control”

Size-Overall12%

“But the standout for me is the extra-short. stubby”

Durability11%

“bad durability”

Ease Of Use6%

“making it near impossible to use”

Strength4%

“Way too brittle”

Value For Money3%

“a little bit expensive for what it is”

Material Quality3%

“Cheap material”

Defective Material/Parts3%

“Bits don't fit into screwdriver”

Advertised Vs Actual Product2%

“Misleading”

Assembly/Installation1%

“Putting together simple projects can be frustrating”

Top return reasons

Size-Overall32%
Defective Material/Parts14%
Advertised Vs Actual Product11%
Quality-Overall8%
Value For Money8%
Functionality-Overall7%
Strength2%
Mechanism Issues2%
Add-Ons/Attachments2%
Grip1%

Common questions

Is phillips screwdriver #2 profitable to sell on Amazon United States?
The niche generates $90K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the phillips screwdriver #2 niche?
20 brands and 80 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in phillips screwdriver #2?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.
When does demand for phillips screwdriver #2 peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the phillips screwdriver #2 niche?
Listings span $5.23–$49.76; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 2,256 reviews — the moat a new listing must climb.