phillips light bulb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$46.57avg listing price — sweet spot $15–$100
Price range
Good$5.78–$153.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,649.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$114K$114K/yr · 52K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phillips light bulb is a $114K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
phillips light bulb market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
123
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
0%
- Philips Hue63%
- PHILIPS20%
- Philips LED18%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top phillips light bulb search terms
- phillips light bulb27K/yr
- philips hue a1920K/yr
- philips led lights4K/yr
- philip hue bulb879/yr
Top phillips light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home
Philips Hue$53.624.6★774 rev
PHILIPS LED 60W A19 4-Pack Ultra Definition Soft White LED Light Bulbs (2700K) 800 Lumen (8W = 60W) Dimmable Clear Flicker-Free Light Bulbs
Philips LED$12.413.7★2,211 rev
Philips Hue A19 LED Smart Light Bulb 3-Pack - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Works with Alexa Google Assistant and Apple Homekit
Philips Hue$83.714.7★4,782 rev
Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack
Philips Hue$23.264.6★774 rev
PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible
PHILIPS$35.454.4★641 rev
Newest
by launch datePHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible
PHILIPS$35.45641 rev
Philips Hue A19 LED Smart Light Bulb - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Compatible with Alexa Google Assistant and Apple Homekit - 6 Pack
Philips Hue$153.6725 rev
Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home
Philips Hue$53.62774 rev
Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack
Philips Hue$23.26774 rev
Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 2-Pack
Philips Hue$36.05774 rev
Trending
90-day click momentum
Philips Smart Lighting Connected Light Bulbs 2-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App
PHILIPS$16.854.4★
PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible
PHILIPS$35.454.4★
Philips Hue Smart LED A19 Bulb 3 Pack White & Color Ambiance E26 Base 7.2W Full Spectrum Light 1000K-20000K 810 Lumens Dimmable LED Bulbs Works with Alexa Google & Apple Home
Philips Hue$91.034.3★
Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack
Philips Hue$23.264.6★
Philips Hue Smart LED A19 Bulb 4-Pack Warm White Light 2700K E26 Base 9W 810 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant and Apple Home
Philips Hue$43.354.6★
What buyers say about phillips light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“brightness was good”
“Great value”
“colors are cool”
“Build quality is reliable”
“Good dim”
“the setup is quick”
“Works as described”
“Ran it behind my cabinets to add extra light worked perfectly”
“it did not break or shatter”
“The connectivity is great”
What buyers complain about
“Flicker Badly”
“failed after 4 months”
“Bad inspection”
“They aren't cheap”
“a little less bright”
“These are not functional for me”
“Poor connection”
“Misleading title”
“Not Sync Box compatible”
“its LITERALLY YELLOW”
Top return reasons
Common questions
- Is phillips light bulb profitable to sell on Amazon United States?
- The niche generates $114K/yr across 27 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the phillips light bulb niche?
- 3 brands and 123 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in phillips light bulb?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 3.5%.
- When does demand for phillips light bulb peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the phillips light bulb niche?
- Listings span $5.78–$153.67; the average listing price is $46.57 (sweet spot $15–$100). The average incumbent carries 2,649 reviews — the moat a new listing must climb.