Is philips smart light bulbs profitable to sell on Amazon United States?

The niche generates $231K/yr across 25 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (41/100).

How competitive is the philips smart light bulbs niche?

5 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in philips smart light bulbs?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 2.8%.

When does demand for philips smart light bulbs peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the philips smart light bulbs niche?

Listings span $8.98–$162.47; the average listing price is $66.21 (sweet spot $15–$100). The average incumbent carries 4,043 reviews — the moat a new listing must climb.

philips smart light bulbs

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$66.21

avg listing price — sweet spot $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Good$8.98–$162.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$231K

$231K/yr · 62K searches

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,043.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, philips smart light bulbs is a $231K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

philips smart light bulbs market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $265K–$331K; units × avg price
Conversion rate: 5.6%
Avg BSR: #339
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.8%
Avg brand age: 49 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Philips Hue74%
PHILIPS22%
Amazon Basics1%
Govee1%
Linkind1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top philips smart light bulbs search terms

phillips smart bulb23K/yr -6.1%4.7% conv.
hue color bulb14K/yr +10.9%6.2% conv.
philips hue 75w6K/yr -0.3%4.6% conv.
hue bulbs 4 pack5K/yr -2.9%7.6% conv.
philips color changing light bulb3K/yr -3.8%6.1% conv.
philips hue outdoor light bulbs3K/yr +38.0%1.0% conv.
philips hue 60w2K/yr -14.6%6.8% conv.
hue bulb color2K/yr -7.3%10.2% conv.
philips hue color bulb1K/yr +46.8%4.3% conv.
smart light bulbs philips1K/yr -24.6%3.3% conv.

All search terms

Top philips smart light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home

Philips Hue$53.624.6★774 rev

Philips Smart Lighting Connected Light Bulbs 2-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App

PHILIPS$16.854.4★641 rev

PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible

PHILIPS$35.454.4★641 rev

Philips Hue Smart 75W A19 LED Bulb - White and Color Ambiance Color-Changing Light - 1 Pack - 1100LM - E26 - Indoor - Control with Hue App - Works with Alexa Google Assistant and Apple Homekit

Philips Hue$43.924.7★3,755 rev

Philips Hue A19 LED Smart Light Bulb 3-Pack - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Works with Alexa Google Assistant and Apple Homekit

Philips Hue$83.714.7★4,782 rev

Newest

by launch date

PHILIPS Smart Lighting Connected Light Bulbs 4-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App

PHILIPS$32.24641 rev

2mo ago

PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible

PHILIPS$35.45641 rev

4mo ago

Philips Hue A19 LED Smart Light Bulb - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Compatible with Alexa Google Assistant and Apple Homekit - 6 Pack

Philips Hue$153.6725 rev

7mo ago

Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home

Philips Hue$53.62774 rev

10mo ago

Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack

Philips Hue$23.26774 rev

10mo ago

What buyers say about philips smart light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Great Light”

Assembly/Installation14%

“EASY to setup”

Color12%

“Great colors”

Quality-Overall7%

“High quality lights”

Connectivity-Overall6%

“Easy to connect”

Ease Of Use6%

“Ease of use”

Value For Money5%

“Reasonable price”

Bulb Flicker/Dimming/Color3%

“Good dim”

Efficiency3%

“works on demand”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Connectivity-Overall23%

“Doesn't stay connected”

Functionality-Overall8%

“They Do Not Work As Advertised”

Durability7%

“Broke after a week”

Value For Money7%

“They are very expensive though”

Brightness/Shine/Glow6%

“Not that bright”

Bulb Flicker/Dimming/Color6%

“Too dim”

Color5%

“a few colors are definitely not what they say they are”

Quality-Overall4%

“Garbage”

Compatibility-Overall4%

“Couldnt get it to work with my echo”

Assembly/Installation3%

“it was so hard to install”

Top return reasons

Size-Overall19%

Connectivity-Overall18%

Bulb Flicker/Dimming/Color17%

Compatibility-Overall10%

Functionality-Overall7%

Brightness/Shine/Glow6%

Value For Money6%

Advertised Vs Actual Product5%

Color3%

Defective Material/Parts2%

Common questions

Is philips smart light bulbs profitable to sell on Amazon United States?: The niche generates $231K/yr across 25 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (41/100).
How competitive is the philips smart light bulbs niche?: 5 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips smart light bulbs?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 2.8%.
When does demand for philips smart light bulbs peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the philips smart light bulbs niche?: Listings span $8.98–$162.47; the average listing price is $66.21 (sweet spot $15–$100). The average incumbent carries 4,043 reviews — the moat a new listing must climb.