Philips Smart Light Bulbs

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

5.6%

Market size, estimated

$231Ka year

Peak month

August2.0× the quietest month

Top search term

phillips smart bulb23K searches a year

Listings sell for $66.21 on average, from $8.98 to $162.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $66.21 that is $7K to $17K a year per listing.

Average price

$66.21inside the $15 to $100 sweet spot

Price range

$8.98–$162.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

2.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #339 within Light Bulbs. It carries 4,043 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#339in Light Bulbs

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,043per listing

Listings tracked

25

11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

11Amazon's first-year sales bar

Average brand age

49 months