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Philips Indoor Flood Br30 65w

Fail

The top 5 brands take 95% of clicks, so Philips Indoor Flood Br30 65w is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$101K/yr15K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 34 sellers

Flapen Score

Philips Indoor Flood Br30 65w against its category

The dotted line is the Tools & Home Improvement average. Past it, Philips Indoor Flood Br30 65w is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Indoor Flood Br30 65w market on Amazon at a glance

Shoppers on Amazon United States searched for Philips Indoor Flood Br30 65w 15K times last year and spent an estimated $101K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
14.1%
Market size, estimated
$101Ka year
Peak month
December2.1× the quietest month
Top search term
philips duramax 65w indoor flood4K searches a year

02 · Price

A sale here is worth $48.61.

Listings sell for $48.61 on average, from $12.66 to $211.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $48.61 that is $5K to $12K a year per listing.

Average price
$48.61inside the $15 to $100 sweet spot
Price range
$12.66–$211.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #821 within Light Bulbs. It carries 1,105 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#821in Light Bulbs
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,105per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Philips Indoor Flood Br30 65w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • PHILIPS80%
  • Philips6%
  • Philips LED3%
  • Amazon Basics3%
  • Feit Electric2%
  • LEDVANCE2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Philips Indoor Flood Br30 65w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Philips Indoor Flood Br30 65w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips duramax 65w indoor flood4K/yr
  • philips duramax 65w 120v flood5K/yr
  • philips indoor flood br30 65w3K/yr
  • phillips 65 watt flood light bulbs indoor2K/yr
  • philips br30 65w indoor flood2K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Indoor Flood Br30 65w

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
32%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.4%of orders come back
“Constant flickering”
A buyer, on “Bulb Flicker/Dimming/Color”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Philips Indoor Flood Br30 65w questions

Answered from the same tracked data.