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Penetrating Epoxy

Fail

The top 5 brands take 97% of clicks, so Penetrating Epoxy is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$169K/yr59K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
75%top-5 click share · 6 brands · 49 sellers

Flapen Score

Penetrating Epoxy against its category

The dotted line is the Tools & Home Improvement average. Past it, Penetrating Epoxy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penetrating Epoxy market on Amazon at a glance

Shoppers on Amazon United States searched for Penetrating Epoxy 59K times last year and spent an estimated $169K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
4.7%
Market size, estimated
$169Ka year
Peak month
July2.5× the quietest month
Top search term
penetrating epoxy22K searches a year

02 · Price

A sale here is worth $61.88.

Listings sell for $61.88 on average, from $19.06 to $191.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $61.88 that is $6K to $15K a year per listing.

Average price
$61.88inside the $15 to $100 sweet spot
Price range
$19.06–$191.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Finishes, Sealers & Stains. It carries 772 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Finishes, Sealers & Stains
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
772per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Penetrating Epoxy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$25K$51K$76K$102K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • TotalBoat76%
  • MAS13%
  • TAKIMO3%
  • Abatron3%
  • Stone Coat Countertops3%
  • Seal-Once3%
  • Open — no brand owns it (0%)

Demand

Penetrating Epoxy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Penetrating Epoxy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penetrating epoxy22K/yr
  • total boat penetrating epoxy8K/yr
  • epoxy sealer9K/yr
  • penetrating epoxy for wood3K/yr
  • totalboat penetrating epoxy4K/yr
  • epoxy sealant4K/yr
  • penetrating epoxy sealer3K/yr
  • epoxy wood sealer3K/yr
  • epoxy seal3K/yr

Reviews and returns

What reviews say buyers love and hate about Penetrating Epoxy

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Thickness”
1.5%of orders come back
“It started clouding/thickening”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Penetrating Epoxy questions

Answered from the same tracked data.