pen press
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Review moat
Great143.42avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$63.50avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$18.80–$252.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, pen press is a $59K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pen press market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #6,779
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 58%
- Out of stock
- 3.5%
- Avg brand age
- 57 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
14
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- Milescraft27%
- WEN14%
- Savannah14%
- BMWOOD13%
- Flyrivergo10%
- BMTURNING8%
- Open — no brand owns it (3 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top pen press products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milescraft 4701 Pen Press Join Turned Pens & Projects Advanced Spring-Loaded Design Holds Workpiece in Place & Adjusts Size Quickly Using Six Quick-Flip Stop Settings. Includes Two Receiving Tips
Milescraft$67.964.8★418 rev
WEN Pen Press with Adjustable Assembly Rod (LA3040)
WEN$37.264.6★106 rev
Savannah Pen Press with Anodized Aluminum Base and Adjustable Assembly Rod
Savannah$43.304.5★349 rev
BMWOOD MT2 Pen Press Kit For Woodturning Lathes with 2MT Taper.
BMWOOD$18.804.7★24 rev
Flyrivergo Pen Press for Making Pens with Spring-Loaded Design
Flyrivergo$60.085.0★3 rev
Newest
by launch dateFlyrivergo Pen Press for Making Pens with Spring-Loaded Design
Flyrivergo$60.083 rev
Pen Press Kit For Woodturning Lathes with 2MT Taper Pen Making Tools.
BMTURNING$19.1812 rev
Threaded Pen Press Jig for Even Pressure - Sturdy & Durable Aluminum Pen Turning Press w/Feet for Added Stability - Easy to Setup & Store Pens Turner - Miniature Bar Clamp to Protect Pens Parts
ROCKLER$53.721 rev
BMWOOD MT2 Pen Press Kit For Woodturning Lathes with 2MT Taper.
BMWOOD$18.8024 rev
BMWOOD Pen Assembly Press with Adjustable Assembly Rod for Woodtruning Lathe Pen Make
BMWOOD$43.5110 rev
Trending
90-day click momentumFlyrivergo Pen Press for Making Pens with Spring-Loaded Design
Flyrivergo$60.085.0★
PYD Life Pen Heat Press Machine for Making Pens Sublimation Logo Patterns
PYD Life$252.773.4★
Pen Press Kit For Woodturning Lathes with 2MT Taper Pen Making Tools.
BMTURNING$19.184.9★
BMWOOD MT2 Pen Press Kit For Woodturning Lathes with 2MT Taper.
BMWOOD$18.804.7★
Threaded Pen Press Jig for Even Pressure - Sturdy & Durable Aluminum Pen Turning Press w/Feet for Added Stability - Easy to Setup & Store Pens Turner - Miniature Bar Clamp to Protect Pens Parts
ROCKLER$53.725.0★
What buyers say about pen press
What buyers praise and complain about, mined from review topics.What buyers love
“just like those this is a well built device”
“Easy to use”
“cheaper than a stand alone pen press”
“The base is heavy and stable so it stays firmly in place on my workbench during operation and the adjustable stops allow me to customize it for different pen sizes and lengths”
“Works great with my lathe”
“doesnt feel cheap”
“Works as designed”
“Instructions are clear”
“Great Pen Press for Smooth”
“A solid, well built pen press that makes assembly easy”
What buyers complain about
“To small for a pen to fit on”
“Does not work”
Top return reasons
Common questions
- Is pen press profitable to sell on Amazon United States?
- The niche generates $59K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the pen press niche?
- 9 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in pen press?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall. The return rate is 1.2%.
- When does demand for pen press peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pen press niche?
- Listings span $18.80–$252.77; the average listing price is $63.50 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.