Pen Press
FailShoppers spend only $59K a year here, so Pen Press is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $59K/yr18K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 14 sellers
Flapen Score
Pen Press against its category
The dotted line is the Tools & Home Improvement average. Past it, Pen Press is stronger. Inside it, weaker.
Market
The Pen Press market on Amazon at a glance
Shoppers on Amazon United States searched for Pen Press 18K times last year and spent an estimated $59K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $59Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- pen press12K searches a year
02 · Price
A sale here is worth $63.50.
Listings sell for $63.50 on average, from $18.80 to $252.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $63.50 that is $0 to $6K a year per listing.
- Average price
- $63.50inside the $15 to $100 sweet spot
- Price range
- $18.80–$252.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #6,779 within Lathe Parts & Accessories. It carries 143 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 3.5%
- Average rank
- #6,779in Lathe Parts & Accessories
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 143per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pen Press products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Milescraft 4701 Pen Press Join Turned Pens & Projects Advanced Spring-Loaded Design Holds Workpiece in Place & Adjusts Size Quickly Using Six Quick-Flip Stop Settings. Includes Two Receiving Tips
- Price
- $67.96
- Rating
- 4.8/5
- Reviews
- 418
- Age
- 7y ago

WEN Pen Press with Adjustable Assembly Rod (LA3040)
- Price
- $37.26
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 6y ago

Savannah Pen Press with Anodized Aluminum Base and Adjustable Assembly Rod
- Price
- $43.30
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 16y ago

BMWOOD MT2 Pen Press Kit For Woodturning Lathes with 2MT Taper.
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago

Flyrivergo Pen Press for Making Pens with Spring-Loaded Design
- Price
- $60.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Trending
90-day click momentum
Flyrivergo Pen Press for Making Pens with Spring-Loaded Design
- Price
- $60.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

PYD Life Pen Heat Press Machine for Making Pens Sublimation Logo Patterns
- Price
- $252.77
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 2y ago

Pen Press Kit For Woodturning Lathes with 2MT Taper Pen Making Tools.
- Price
- $19.18
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

BMWOOD MT2 Pen Press Kit For Woodturning Lathes with 2MT Taper.
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago

Threaded Pen Press Jig for Even Pressure - Sturdy & Durable Aluminum Pen Turning Press w/Feet for Added Stability - Easy to Setup & Store Pens Turner - Miniature Bar Clamp to Protect Pens Parts
- Price
- $53.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Flyrivergo Pen Press for Making Pens with Spring-Loaded Design
- Price
- $60.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Pen Press Kit For Woodturning Lathes with 2MT Taper Pen Making Tools.
- Price
- $19.18
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Threaded Pen Press Jig for Even Pressure - Sturdy & Durable Aluminum Pen Turning Press w/Feet for Added Stability - Easy to Setup & Store Pens Turner - Miniature Bar Clamp to Protect Pens Parts
- Price
- $53.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BMWOOD MT2 Pen Press Kit For Woodturning Lathes with 2MT Taper.
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago

BMWOOD Pen Assembly Press with Adjustable Assembly Rod for Woodtruning Lathe Pen Make
- Price
- $43.51
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
14
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- Milescraft27%
- WEN14%
- Savannah14%
- BMWOOD13%
- Flyrivergo10%
- BMTURNING8%
- Open — no brand owns it (3 brands, 14%)
Demand
Pen Press search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Pen Press
We read the reviews and the return reasons for every product selling here.
“To small for a pen to fit on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Press questions
Answered from the same tracked data.









