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Pen Press

Fail

Shoppers spend only $59K a year here, so Pen Press is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$59K/yr18K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
71%top-5 click share · 9 brands · 14 sellers

Flapen Score

Pen Press against its category

The dotted line is the Tools & Home Improvement average. Past it, Pen Press is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pen Press market on Amazon at a glance

Shoppers on Amazon United States searched for Pen Press 18K times last year and spent an estimated $59K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
5.1%
Market size, estimated
$59Ka year
Peak month
December1.9× the quietest month
Top search term
pen press12K searches a year

02 · Price

A sale here is worth $63.50.

Listings sell for $63.50 on average, from $18.80 to $252.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $63.50 that is $0 to $6K a year per listing.

Average price
$63.50inside the $15 to $100 sweet spot
Price range
$18.80–$252.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #6,779 within Lathe Parts & Accessories. It carries 143 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
3.5%
Average rank
#6,779in Lathe Parts & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
143per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pen Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Milescraft27%
  • WEN14%
  • Savannah14%
  • BMWOOD13%
  • Flyrivergo10%
  • BMTURNING8%
  • Open — no brand owns it (3 brands, 14%)

Demand

Pen Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Pen Press

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
1.2%of orders come back
“To small for a pen to fit on”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pen Press questions

Answered from the same tracked data.