Pen Light

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

6.6%

Market size, estimated

$1.8Ma year

Peak month

January1.4× the quietest month

Top search term

pen light617K searches a year

Listings sell for $14.18 on average, from $6.01 to $55.73. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $14.18 that is $57K to $71K a year per listing.

Average price

$14.18under the $15 to $100 sweet spot

Price range

$6.01–$55.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$57K–$71K

Returns

1.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #50 within Flashlights. It carries 10,392 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#50in Flashlights

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

10,392per listing

Listings tracked

21

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months