Pen Kits
MaybeProducts sell for $47.97 on average, inside the sweet spot. But demand is soft, at -12.0% this quarter, so Pen Kits is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 4857
- Market size
- $106K/yr101K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 32 sellers
Flapen Score
Pen Kits against its category
The dotted line is the Tools & Home Improvement average. Past it, Pen Kits is stronger. Inside it, weaker.
Market
The Pen Kits market on Amazon at a glance
Shoppers on Amazon United States searched for Pen Kits 101K times last year and spent an estimated $106K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $106Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- pen kits for woodturning32K searches a year
02 · Price
A sale here is worth $47.97.
Listings sell for $47.97 on average, from $9.93 to $144.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $47.97 that is $0 to $5K a year per listing.
- Average price
- $47.97inside the $15 to $100 sweet spot
- Price range
- $9.93–$144.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,154 within Woodworking Project Plans & Kits. It carries 179 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 96%
- Out of stock, average day
- 6.8%
- Average rank
- #1,154in Woodworking Project Plans & Kits
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 179per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Pen Kits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slimline Pen Kit for Wood Turning || 10 Pack with Multiple Finishes || 7mm Twist Pen Kit
- Price
- $29.78
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 3y ago
Barn Ridge Woodcraft 20 Pack Slimline Pen Kit 7mm Wood Turning Twist Pen Kits with Refills Brass Hardware & 5 Finishes for DIY Lathe Turning Gifts for Teachers Students & Woodworkers
- Price
- $38.96
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Colarr 20 Pcs 7mm Slimline Pen Kit with Refill Wood Turning Twist Pen Kit Lathe Turning Supplies for DIY Copper Making Friend Teacher Students Gifts(Assorted Color)
- Price
- $39.86
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago
QZQUFJ 6 Piece Woodturning Bolt Action Pen Set for Men Custom Pens Personalized Fancy Cool Unique Pen Sets for Gift Bullet Engraved Wood Rifle Gun Customized Pen
- Price
- $21.19
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 1y ago
Colarr 10 Sets Woodturning Pen Kits Project Supplies Including 7mm Slimline Pen Kits with Refill and Pen Blanks Lumber for Lathe Turning Starter Package DIY Crafts
- Price
- $41.40
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 2y ago
Trending
90-day click momentum
PEDOBALI 9 Pcs Bolt Action Pen Kits with Mandrel Slimline Turning Supplies Woodturning Ballpoint Gift Kit Bolt Bullet Pens for Men Woodturning DIY Gift (Silver Gold Gun Gray)
- Price
- $37.92
- Rating
- 2.5/5
- Reviews
- 11
- Age
- 9mo ago
AutooSep Pen Turning Kit for Lathe MT2 Pen Mandrel Saver Pen Kits for Woodturning 7mm Slimline Pen Kit with 7pc Barrel Trimming System
- Price
- $64.61
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 9mo ago
Colarr 20 Pcs 7mm Slimline Pen Kit with Refill Wood Turning Twist Pen Kit Lathe Turning Supplies for DIY Copper Making Friend Teacher Students Gifts(Gold)
- Price
- $40.16
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago
Legacy Woodturning Slimline Pen Kit - 10 Pack Variety Gold Black Chrome Chrome with Black Stripe Clip Gun Metal Copper
- Price
- $32.22
- Rating
- 4.7/5
- Reviews
- 229
- Age
- 7y ago
Barn Ridge Woodcraft 20 Pack Slimline Pen Kit 7mm Wood Turning Twist Pen Kits with Refills Brass Hardware & 5 Finishes for DIY Lathe Turning Gifts for Teachers Students & Woodworkers
- Price
- $38.96
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Newest
by launch dateAutooSep Pen Turning Kit for Lathe MT2 Pen Mandrel Saver Pen Kits for Woodturning 7mm Slimline Pen Kit with 7pc Barrel Trimming System
- Price
- $64.61
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 9mo ago
PEDOBALI 9 Pcs Bolt Action Pen Kits with Mandrel Slimline Turning Supplies Woodturning Ballpoint Gift Kit Bolt Bullet Pens for Men Woodturning DIY Gift (Silver Gold Gun Gray)
- Price
- $37.92
- Rating
- 2.5/5
- Reviews
- 11
- Age
- 9mo ago
Barn Ridge Woodcraft 20 Pack Slimline Pen Kit 7mm Wood Turning Twist Pen Kits with Refills Brass Hardware & 5 Finishes for DIY Lathe Turning Gifts for Teachers Students & Woodworkers
- Price
- $38.96
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
QZQUFJ 6 Piece Woodturning Bolt Action Pen Set for Men Custom Pens Personalized Fancy Cool Unique Pen Sets for Gift Bullet Engraved Wood Rifle Gun Customized Pen
- Price
- $21.19
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 1y ago
Resurhang 6 Pcs Woodturning Pen Kit with Refill Twist Pen Kit for Woodturning Bulk Lathe Turning Supplies for DIY Making for Men Dad Father Day Gift Friend Teacher Gifts Black Sliver
- Price
- $26.54
- Rating
- 3.2/5
- Reviews
- 24
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
32
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
39%
Top 20: 80%
Open market
28%
- Colarr34%
- Spearhead Products12%
- Barn Ridge Woodcraft8%
- QZQUFJ7%
- BMWOOD6%
- Legacy Woodturning5%
Demand
Pen Kits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Pen Kits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen kits for woodturning32K/yr
- pen turning kit21K/yr
- pen turning supplies13K/yr
- slimline pen kit8K/yr
- pen turning7K/yr
- pen turning kits8K/yr
- wood turning pen kits6K/yr
- pen kits for wood turning5K/yr
Reviews and returns
What reviews say buyers love and hate about Pen Kits
We read the reviews and the return reasons for every product selling here.
“Bad quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Kits questions
Answered from the same tracked data.